We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they overwhelmed with so many other tasks that they got sloppy? It could be any one of those circumstances. And hey, it’s a small world, so the last thing you want to do when inheriting a PPC account is bash the previous agency or professional to your new client or boss. It certainly does take some restraint as you’re pulling apart the logic of an account that doesn’t seem to make any sense. My agency recently inherited an account with some major blunders, and it’s been haunting me as I try to figure out why they made the choices they did. I wanted to share with … [Read more...] about Downright Dirty, Inexperienced Or Overwhelmed?
Rather inexperienced 8 letters
SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we have to show for it? SEO has matured in some aspects; it’s now a line item on the budget of most Fortune 500 companies. I’ve been in SEO since 2000, and I am grateful that now when I tell people what I do, I can just use the terms “SEO” or “internet marketer,” and don’t have to rely on my old standby of “I work with computers. I could explain more, but I’d need charts and an easel.” It always got a laugh but made me feel distinctly out of place. Now at any given gathering, I’m likely to find someone who says “SEO? Oh, we’re seeking a new firm. Do you have a card?” In other ways, SEO has earned a bad name, … [Read more...] about An Open Letter To The New SEO Generation
The site, which positions itself as a “collaborative and challenge based” blog, asked the designers to do a “reskinning” of the current site: With there being already a minimal approach to the page, re-imagining should require us to think hard, critically and outside of the box to create a quality solution. Seven redesigns were submitted, each with an explanation from the designer on the choices they made. Submissions included a range of ideas, from an even more simplistic homepage than the existing one (with the Google logo in gray scale) to a wildly colorful rendition from designer Erik Wagner. “I wanted to bring Google’s color palette forward and create a vibrant, larger-than-life presence for the search function,” said Wagner. His redesign included a map at the bottom of the browser with the option for the map to take over the browser window. “When the map search page takes over the browser, the scrubber reappears at the bottom, this … [Read more...] about America’s Favorite Homepage Gets A Redesign By Letter Society Blog
Late last week, a group of Google critics, rivals and complainants sent an “open letter” to EU competition commissioner Joaquín Almunia asking him to focus on the “vertical search” or “search neutrality” dimensions of the Google antitrust case. The letter says, essentially, that of the “four areas of concern” raised by the EU over Google’s business practices, this is the only issue that really matters. The letter asserts that the EU must address “Google’s search manipulation practices” in the form of “the systematic promotion of Google’s own services, and the systematic demotion or exclusion of its competitors’ services.” The signatories worry that any settlement that emerges won’t be sufficiently tough on Google. They’re specifically concerned about a potential “labeling” approach that identifies Google search products or properties (e.g., Travel, … [Read more...] about Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google
In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings. It’s become clear to me over the past two weeks that the search engine industry has either largely forgotten these guidelines or is ignoring them. That’s why I’ve written a letter today to the FTC asking that the agency conduct a compliance review, as well as a review to see if its guidelines should be updated. My letter is below. ========== US Federal Trade Commission Attn: Chairman Jon Leibowitz; Bureau of Consumer Protection, Division of Advertising Practices; Office of Public Affairs Dear Chairman Leibowitz, The Bureau of Consumer Protection & The Office of Public Affairs In 2002, the US Federal Trade Commission created guidelines for search engines regarding disclosure of paid placement and paid inclusion listings. As a journalist who has covered the search engine space since 1996, I’m finding that the agency … [Read more...] about A Letter To The FTC Regarding Search Engine Disclosure Compliance