Last night I had the pleasure of meeting up with a couple dozen other Columbus bloggers for a preview of the new Experience Columbus marketing campaign. The campaign was touted as having a heavy social media component and since I'm in the process of promoting Columbus myself with our upcoming Small Business Marketing Unleashed conference, I was excited to see what they had put together. Unfortunately, the night featured quite a few classic social media marketing mistakes. The Background Columbus is one of those cities that never gets it's just due. We're the 15th largest city in the United States and have an incredibly low cost of living. We're home to companies like Nationwide Insurance, Wendy's, Limited Brands and one of the largest universities in the world. We've got pro sports teams, awesome concert venues and shopping and food that can rival nearly any city in America. I could go on and on. I moved to Columbus 15 years ago and fell in love with it. Since then, I've joined … [Read more...] about Social Media Marketing? Not in Columbus (or Social Media Isn’t a Free Pass to a Good Campaign)
Reality check mystery shopping
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in my phone, ready to go. The video game is still in beta, but the invite has apparently been expanded to new Droid Maxx owners. Ingress is a skunk works project that emerged from Google Earth as a pet project of John Hanke, VP Product, Niantic Labs at Google (former founder/CEO of Keyhole, Inc. purchased by Google in 2004, now Google Earth). Hanke had long wished to create a multiplayer game based on Google Earth components, and Larry Page allowed him to set it up with greater independence, start-up style, under Niantic Labs. I’d intended to just dabble with the game a bit, but found it fantastically addictive once I got into it! The concept … [Read more...] about Is Google’s AR Game A Stealth Local Data Effort?
As a Digital Agency we are always looking for creative ways to drive traffic so when Google came out with their 360 degree business photos that allow visitors a virtual tour of our digital agency and we thought “Hey Now! What can we do to make this even more creative and engaging?” Then we started to have fun with it. If you don’t know what Google’s new Business Photos are you can find out more here but basically they can provide businesses with the opportunity to create virtual tours so your customers can walk around, explore, and interact with your business like never before, just like being there! And not only do these images appear on Google searches, Google Maps, and Google+ Local, but you can easily embed your panoramic photos on your own website, social media pages, and more! Let’s Get Creative If you’ve ever used Google’s Street View technology and been surprised by the alien relaxing by the side of the road or the two-legged white cat … [Read more...] about How to Earn Links with Google’s New Business Photos