Tip #1: Use video meetings as often as possible How often do you communicate with the other folks on your immediate team? Through what mediums do you most communicate? At Seer, our teams typically consist of seven Account Managers/Associates and one Team Lead. Each team member has a formal 1:1 check in at least once every two weeks with their Team Lead, but there are numerous small check ins and pulse checks in between. Even for quick chats, we always do our best to default to video meetings with our Team Lead over Google chats, email, phone calls, or any other medium through which we could possibly communicate. … [Read more...] about Five Tips for Working With or Managing Remote Teams
Reasons to call off work
Highly targeted terms with low volume are cheap. Loosely targeted terms with high volume are competitive and expensive. The highly commercial keyword, “Hotel,” for example, is expensive compared to the key phrase, “Hotel in California near Sausalito.” The cheaper low-volume term is paradoxically closer to a desired action than the more expensive broader term. … [Read more...] about 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Easier Contextual Targeting Options: Enhanced Campaigns make it easier to customize ad creative based on user contexts. New Ad Extension Types Only Available In EC: Ad extensions reliably increase CTR — for example, the head of Global Mobile search ads recently told me that when an advertiser uses click-to-call ads with call extensions and location extensions, they see an average CTR increase of 6-8%. … [Read more...] about New Data Suggest AdWords Enhanced Campaigns Actually Work
7. Predictably Unpredictable Random Connections With the Ice Bucket Challenge, not everyone was worried about the cause (ALS). It succeeded because it was a really simple idea that was real visceral to understand. Watching those videos, you can “feel” in your mind what it’s like to be doused with cold water. That feeling is so easy to relate to, that it went viral regardless of the message. … [Read more...] about 7 Timeless Reasons Why & How Content Goes Viral
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