2. You May Be Masking Other Problems Google launched hreflang in order to fix a specific set of problems which were causing difficulties with global and international sites. But, this doesn’t mean that Google previously had no way of determining which region a particular site or page was targeted to. Google could not have progressed to become the leading global search engine by neglecting this point! … [Read more...] about 3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
Reasons why we shouldnt go to mars
MethodologyRealeyes tested each one of John Lewis’s Christmas ads from 2011 to 2018 on a sample audience of 300 people using its face-reading AI technology, which uses webcams to measure consumers’ attention levels and their emotional engagement while watching a video. … [Read more...] about 3 Reasons Why the New John Lewis Christmas Ad Is a Flop
I’ve encountered many people who didn’t believe this to be that important, but for me it’s crucial to have control over my keywords. If one of my BMM keywords is generating a lot of sales, then I know it’s because of the long tail searches they trigger. I don’t want to mix them up with my exact match keywords. … [Read more...] about 5 Reasons Why You Shouldn’t Entirely Automate Your PPC Bid Management
Free Blogs Cannot be Monetized The user experience on a blog is directly linked with its monetization potential. Since, users are unlikely to consider your blog credible or reliable at the first place, they are less likely to click on it. Moreover, advertising options are usually limited on free blogging platforms, which makes it highly difficult for the blogger to earn through ads on such sites. … [Read more...] about Reasons Why You Shouldn’t Start Blogging on Free Platforms
6. Creating content is a waste of money This could not be further from the truth. SEO and content go hand-in-hand. Simply creating website traffic is one thing. Investing in high-quality content is the key to creating value and encouraging users to stay on your website. A study conducted by Ascend2 and reported by eMarketer found that 72 percent of marketers believe that relevant content creation is the most effective tactic in their SEO efforts. … [Read more...] about 7 things business owners fear (but shouldn’t) about SEO