Prior to April 21, the internal page analyzed above had a cruising altitude near the top of the SERPs. After the update, the page tanked. … [Read more...] about How To Recover If You Got Nailed By Mobilegeddon
Recovered memory 5 zeldas resentment
This idea of personal relevance is a key concept. In the last column, I talked about how contextually relevant ads performed significantly better than non relevant ads. This refutes the findings of an earlier Tacoda sponsored eye tracking study that showed that engagement with non-relevant ads was greater. A recent study we did found this to be true, up to a point. There were signs of greater physical engagement with non relevant ads, but when we tested to see if the ads made it through the 4 stages of selective perception (stimulation, registration, organization, and interpretation), the non-relevant ads quickly fell behind the relevant ads. When you look at the process we go through when engaging with ads, this makes sense. If we’re aiming to hit that magic intersection of personal relevance, the odds are significantly higher that an ad will be relevant to a personal interest if you’ve already made the conscious decision to read content about a topic relevant to that … [Read more...] about Taking On ARF, Engagement, Interruptive Advertising… And Whatever Else You’ve Got!
as a way for me to yell to Google, “We give up — we aren’t trying to harm you.” … [Read more...] about Time For Google To Give Up The Fight Against Paid Links?
I started these tests again the day after Illyes sent the above tweet. While it’s too early to draw a conclusion (It’s only been a month), and I haven’t done a full log analysis yet, I’m actually convinced that this statement is finally true for Google. (I can’t say other search engines have had the same results.) Still, I would recommend cleaning up redirect chains and using 301s as a best practice. … [Read more...] about Fixing historical redirects using Wayback Machine APIs