Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work. And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your … [Read more...] about Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented
Red dot content management system
Home > Blog > A Narrow AI Approach To Finding Your SEO Campaign’s Kilimanjaros 11th May 2018 - 33 minutes read Uncategorised Richard Lewis - SEO LeadKnowing what can be ignored when striving toward an aim is essential to acting effectively in pursuit of that aim. Otherwise, there’s too much information to be considered, much of it irrelevant. Considering irrelevant information is costly. There are a multiple options of focus in most SEO campaigns. When the aim of the campaign is to maximise performance within a given budget, each option of focus naturally needs to be ranked by net potential gain to determine which ones matter more in relation to the aim and which ones matter less or not at all. Areas which won’t yield a net KPI gain in response to the application of campaign budget are irrelevant to the ultimate campaign aim thus defined and should be removed from consideration in relation to that aim, freeing up more focus … [Read more...] about A Narrow AI Approach To Finding Your SEO Campaign’s Kilimanjaros
share tweet share pin it e-mail share For most Searchmetrics Essentials users, the standard setup – with its simple, intuitive interface – will probably suffice. However, anyone wanting to go deeper will be excited to satisfy their need for granularity with Essentials’ unique customized reports. Agencies and Freelancers performing SEO for clients in particular, can use these evaluations to create their own report with their own branding. And all this in less than 10 minutes… (Not just) for individualists There’s a whole range of possible applications for customized reports from Searchmetrics Essentials. We use these reports ourselves in some of the following scenarios: Overview of multiple domains: on Friday morning, we want to know how our favorite projects did during the week. For this purpose, we have constructed a report that provides a visibility overview. This gives us a clear and expressive dashboard in red and green … [Read more...] about Customized Reports: Do Your Own Essentials Thing –
With a final “fairness hearing” scheduled for February 18, the US Department Of Justice has filed briefs (PDF) in opposition to the Google Book Search Amended Settlement Agreement (“ASA”). The DOJ commends the parties for their efforts to reach an amended agreement that addresses some of the problems with the original settlement but concludes that there are still fundamental anti-trust issues with the ASA: Despite the commendable efforts of the parties to improve upon the initial Proposed Settlement, many of the problems previously identified with respect to the original settlement remain in the ASA [Amended Settlement Agreement]. The United States remains committed to working with the parties on the settlement’s scope and content. The Department Of Justice’s filings argue, effectively, that class action litigation is the wrong mechanism to address the myriad business and copyright questions at issue in the sweeping agreement. It also presents the … [Read more...] about Court “Lacks Authority To Approve” Google Book Search Settlement
Why is it that so much airtime (including by me) is given over at conferences and through blogs to geo-targeting issues—choosing the right domain, sub-domain or folder structure or choosing the right hosting—and yet content barely ever gets mentioned? Now that wouldn’t matter if it wasn’t for the fact that content is, in the end, king just as much internationally as domestically. I don’t mean to imply that geo-targeting isn’t important—see Bill Hunt’s excellent post on the topic. But what is beginning to concern me is the fact that, aside from the occasional mention of duplication, I cannot remember the last time that anyone actually raised a hand to ask me about managing content, at any conference I’ve spoken at—anywhere in the world. Going global questions, in order of frequency In fact, the questions are pretty much the same now as they were when Chris Sherman put me on one of the first international SEO conference panel … [Read more...] about International Web Content Management Is King!