Content matters for geo-targeting. For one thing, there are many languages which not global and are spoken in limited areas. Simply by adding those languages to your site you begin to reach that geography. Examples include Polish, Korean or even Italian. But it also matters because no matter how well set-up your domains or Webmaster Central settings, unless you speak to the target market in a way they will understand, they won’t use your site, recommend you or link to you—and they might well not buy anything either. … [Read more...] about International Web Content Management Is King!
Red dot content management system
Rebecca Lieb has published more research on content marketing than anyone else in the field. As a strategic adviser, her clients range from start-up to non-profits to Fortune 100 brands and regulated industries. She's worked with brands including Facebook, Pinterest, The Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Save the Children, and The Federal Reserve Bank of New York. Rebecca was until recently an analyst at Altimeter group, and earlier launched Econsultancy's U.S. operations. She was also VP and editor-in-chief of The ClickZ Network for over seven years, also running SearchEngineWatch.com. She's also held executive marketing positions with major global media companies. Rebecca has written two digital marketing books: The Truth About Search Engine Optimization and Content Marketing. … [Read more...] about Organizing For Content
They have to look at the big picture and understand how the entire marketing mix works, and in reality, SEO is only one small part of that. While organic search is typically a client’s biggest source of traffic to their website, we often forget that the website isn’t even at the top of the priorities list for many clients. Our clients are thinking about the whole brand and the entirety of its marketing performance, or the organizational challenges they need to overcome to grow their business. SEO is just one small piece of that. … [Read more...] about Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented
Why You Should Adopt HTML5—Now HTML5 continues to grow and gain adoption across the web, as many marketers have discovered the advantage of HTML5 to extend video to a wide range of platforms (as mentioned in my April 22 post, Are You Ready for the New iPad Era with HTML5?). According to TechCrunch, nearly two-thirds of web video is already […] … [Read more...] about The Day In Search, June 17, 2010
Emotion: Your audience needs to feel something when they look at your image. A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear, and easy to digest. Relevant imagery: Your stock photos, backgrounds, and filters should all make sense and tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to share it. The right colors: Use the colors that best match your brand, but don’t forget to make the most of red, pink and purple to get the most shares. A powerful font: Make sure the words you use match up to the font you choose. Don’t make your image send the wrong message. Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential. … [Read more...] about The Fonts and Colors for Shareable Social Media Images