Does Responsive Design Effect Desktop Rankings?The real question of whether or not responsive design effects desktop rankings is largely unanswered. Numerous case studies have been performed to show that responsive design ranks better than no mobile design at all, but the answer is generally inconclusive. Responsive design is Google’s preferred design, but Google’s preferences don’t determine rankings. Responsive design does, however, make your site more usable by more people, which is an indirect benefit on several aspects of SEO. User experience is a big benefit to responsive design, for example. … [Read more...] about Can a Responsive Mobile Redesign Also Improve Desktop Rankings?
Redesign website without losing seo
6. Deep Link to Isolated WebpagesIf a webpage on your site or a subdomain is created in isolation or there is an error preventing it from being crawled, then you can get it indexed by acquiring a link on an external domain. This is an especially useful strategy for promoting new pieces of content on your website and getting it indexed quicker. … [Read more...] about 11 SEO Tips & Tricks to Improve Indexation
3. The 301 Redirection Plan This is the heart of your migration from an SEO standpoint. If there is one thing you need to get right during the redesign, it’s this step. As I’ve explained already, you need to make sure all of your older pages 301 redirect to their newer counterparts. 301 redirects will safely pass PageRank from your older pages to the newer ones, and will enable you to maintain your Search Equity. If you fail at this stage, your trending could very well look like the graphs I included earlier. Don’t botch the 301 redirection plan. You will pay dearly. … [Read more...] about How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns
The next piece of the puzzle is tracking down component pages that are included in rel next/prev tags but aren’t linked together on the site. Finding those pages can help surface technical SEO problems. For example, URLs that contain a rel next tag should be linking to the next component page in the set. Pages with both rel=”next” and rel=”prev” should be linking to both the previous and next pages. So on and so forth. … [Read more...] about 9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
If you can, I recommend having your hosting provider back up your entire site, including your WordPress install and databases, on a nightly basis. If you do, then you can always roll back your site to a previous version. That can be done relatively quickly and can save you a lot of grief. In addition, you can use WordPress plugins and/or services to back up your site. … [Read more...] about 10 easily overlooked steps that can save SEO