Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet. It is very important to point out that some of these things are more detrimental than others. Also, there could be multiple articles written about each of these tools and reports. This SEO guide to Webmaster Tools is a simple overview with a little insight. Messages: Spam Warnings & Other Notifications Priority: Medium / High Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information. An example of an important message would be an unnatural link notification. A message such as this could be indicator of a major issue, or it could … [Read more...] about The SEO Guide To Getting Started With Google Webmaster Tools
Redesign website without losing seo
It seems people have strong feelings for or against responsive Web design. My thanks to those with open minds who responded to last month’s column on SEO problems with responsive Web design with either praise or reasonable criticism. While I answered the most common criticisms already, one recent comment from Google’s John Mueller stood out to me. When he posted Luke Wroblewski’s results of sites that have seen success with responsive Web design to Google+ with the caption #rwd #ftw, I wanted to remind Google and other responsive Web design advocates that responsive Web design, while great for some sites, is not the right solution for others. This was great feedback to get, as I tried to get an official response from Google to the post last month, and this acknowledgement from a Google representative is at least some indicator that responsive Web design can have problems for the user and isn’t the right solution in all cases. So, are these extreme examples that … [Read more...] about How Common Are SEO Problems With Responsive Web Design?
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle a rebrand from an SEO perspective. What Is Spurring The Rebrand? To adequately address the rebrand, it’s important to understand the reason the rebrand is occurring. Is there a merger of two companies, creating an altogether new brand? Is one company (brand) being acquired and absorbed into another company (brand)? Or is your brand just in need of a refresh? These questions are important because they affect how you’ll address SEO in each situation. It Starts With The Brand Name Choosing a new brand name today isn’t easy. Not only do you have to consider if you can acquire the domain for that brand name, but now you also have to consider all of the various social media … [Read more...] about How To Rebrand Without Losing Your Hard-Earned Rankings
But in these days of Google penalties, thin content warnings, manual spam actions, UGC spam warnings, etc., it’s often tempting to take a site that has been hit hard, toss it in the garbage and start over again. The challenge is that if you don’t think through the SEO issues, you are more than likely going to speed up your race to the bottom. If your site has lost a lot of organic rankings and you are about to change it dramatically, you and the rest of your team may want to read this first. Do you still have any organic traffic? If so, is that traffic of any value? While your site may not be generating organic leads the way it used to pre-penalty, it still may be bringing in meaningful business. Before you redo the site, you should understand that you are putting that remaining business at risk if you do not take it into account before you start the redesign. I was prompted to write this because we recently took on a multi-location lawyer client that had relaunched its … [Read more...] about This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Last week, I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I’ve unfortunately had to help companies who didn’t take the necessary precautions before redesigning their sites, and ended up paying a heavy price. For example, some companies lost 60-70% of their natural search traffic after a redesign or migration. After the presentation, I received a lot of questions about the subject overall, but there were several topics that stood out (and seemed to strike a nerve). That got me thinking about how many other people were also confused and concerned about those hot topics. So, I decided to write this post to cover some of the top things you should be doing SEO-wise when redesigning your website. Since I … [Read more...] about How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns