Google's site command will show the URL you put into Google for the site command, even if the URL itself has been redirected using a 301 redirect. I believe it has worked like this for years and years. But Google's John Mueller and Danny Sullivan are now defending why Google does this.The domain thesweethome.com 301 redirects to thewirecutter.com, no one will argue that. But when you do a site command for [site:thesweethome.com] in Google, Google lists thesweethome.com and not thewirecutter.com. This is intentional and has been how Google does this for years, as far as I can remember.Here is Danny Sullivan's response on why: Again: John Mueller's turn: I kind of agree with Google here. Forum discussion at Twitter. … [Read more...] about Google Site Command For 301 Redirect URL Shows The Origin URL
Webmasters sometimes move web sites from one domain to another, change the URL structures pointing to their web pages, or rename those pages themselves. Changing the URLs for pages isn’t something that should be done without a lot of thought, and without very good reasons. Especially if there are many links and references on the Web to the old URLs. See Cool URIs don’t change for a number of technical ideas on planning what to use for your URLs so that it’s less likely that you might need to change them. Regardless, webmasters do sometimes change the URLs for pages found on the Web. This can sometimes happen when the owner of a site decides to change its name, or to rebrand its products, or merges or acquires another site or business and wants to consolidate the web pages from the other site under one name. It can also happen when a blogger decides to change the permalink structure of their URLs. Sometimes product lines are renamed, and the sellers of those products … [Read more...] about Does the Ownership of Redirected URLs Matter to Search Engines?
Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you’ll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. There are multiple ways of redirecting, and it’s important you get it right if you want the SEO benefit without risk of falling outside search engine guidelines (such as is the case with “conditional redirects”). Programmers and sysadmins who are not SEO-savvy will likely default to using a “temporary redirect,” also known as a “302 redirect.” Unfortunately, such a redirect does not transfer link juice from the redirected URL to the destination URL. It isn’t that the … [Read more...] about Redirects: Good, Bad & Conditional
Last month, I introduced the idea that QR codes could disrupt your URL strategy. This led to quite a lively discussion! With dozens of comments, over 850 retweets, and hundreds of QR scans for the mobile article, this is obviously an important topic. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my point of view: Barcodes (the Quick Response format, in particular) are more than merely mobile campaign conduits; they are mobile site links. They are the mechanism through which we as mobile consumers will expect to access mobile site pages, without typing or searching. Making mobile site content accessible in this manner – from everywhere your consumers are – has a name search marketers are familiar with: it’s called link building. In short, I believe QR codes will be how you as a marketer (and how your fans, customers, and community) will weave a web of mobile links around your brand, products, … [Read more...] about How QR Codes Disrupt More Than URLs
Earlier this year, Google’s Gary Illyes stated that 30x redirects (301, 302, etc.) do not result in a loss or dilution of PageRank. As you can imagine, many SEOs have greeted this claim with skepticism. In a recent Webmaster Central Office Hours Hangout, I asked Google’s John Mueller whether perhaps the skepticism was because when SEOs experience loss of visibility during migrations, they might not realize that all signals impacting rankings haven’t passed to the new pages yet, so they assume that PageRank was lost. Mueller’s reply: Yeah, I mean, any time you do a bigger change on your website — if you redirect a lot of URLs, if you go from one domain to another, if you change your site structure — then all of that does take time for things to settle down. So, we can follow that pretty quickly, we can definitely forward the signals there, but that doesn’t mean it will happen from one day to the next. During a migration, Googlebot needs to … [Read more...] about Why crawl budget and URL scheduling might impact rankings in website migrations