Refugees indonesia

Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010, making it the undisputed Goliath in online advertising. Google also dominates global search, accounting for 85 percent of all searches as their three main competitors, Microsoft, Yahoo, and AOL, have slipped to just a 13.8 percent share combined, according to advertising and communications firm ZenithOptimedia. As Google continues to grow, thanks to acquisitions like DoubleClick and YouTube, Facebook has also increased their market share, though it is more at the expense of companies like Microsoft and AOL. Facebook’s 0.6 percent 2006 market share had grown to 3.1 percent in 2010; ZenithOptimedia expects they will surpass Microsoft by the end of this year. They doubled AOL during 2010. In times of persistent economic uncertainty, it wouldn’t be difficult to take a pessimistic view in predicting expenditures in the coming year … [Read more...] about Google Now Owns 44% of Global Advertising Market

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context. “It’s not Facebook, it’s not Twitter and it’s definitely not Tinder,” says Reed. Who uses LinkedIn? The platform is establishing a significant presence in Asia. India and China now make up LinkedIn’s two biggest markets after the United States. It has a growing presence in many APAC markets including Australia, New Zealand, Singapore, Hong Kong and Indonesia. China’s adoption of the site in particular is a surprise to … [Read more...] about 10 tips for marketing success on LinkedIn

Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector

Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big deal for business owners and entrepreneurs who have an online presence. But what exactly is a responsive web design? Simply put, it’s when a website is responsive to the device it is being viewed on. This means the layout and/or content of the web site will automatically adapt depending on the device the viewer is using. Responsive design usually four different screen sizes: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet, and the mobile smart phone. Responsive design has become increasingly popular because not only does Google recommend it, but because people are surfing online on various devices. For example, predictions say by the end of 2014 mobile internet usage will be more common than desktop internet usage. It also has implications for online marketing. Research has found that 67 percent of people are … [Read more...] about The Top 10 Responsive Design Sites For Mobile

Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public political positions for fear of alienating existing and potential customers. But in the Trump era, the neutral ground is disappearing. The events of the past two days are an example. Following Trump’s executive order banning refugees from seven Muslim countries, ride-sharing service Lyft made a strong statement against the ban and pledged to donate $1 million to the ACLU. By contrast Uber ended surge pricing on rides to and from the airport and appeared to be capitalizing on a New York taxi strike in support of protesters who had massed at JFK. An Uber spokesperson denied this was the case. Uber CEO Travis Kalanick, who criticized Trump in the past but more recently became a member of his CEO advisory board, made a relatively tepid statement that didn’t explicitly condemn the ban: I understand that many people internally and … [Read more...] about companies being forced by events to wade into political fray