If that’s your goal, it’s time to get smart quickly. As a savvy search geek, you know that pages can float online almost forever. So, what are you going to do about those newbie questions you asked years ago in an online forum? You know, the ones that showed you didn’t know a meta tag from a price tag. This is your digital footprint, or part of it, anyway. How you manage this is becoming more important every day. More and more employers are finding it helpful to quickly search a prospective employee’s name to see what comes up. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
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Make sure you're following the heavy hitters in SEO/Digital Marketing on Twitter. The best and easiest way to keep up is to get notifications on your phone whenever Dr. Pete, Larry Kim and Cyrus Shepard retweet Gary Illyes or John Mu (just an example). I also love when people like Rand Fishkin or anyone with a big following and clout post about an update or ask a question and dozens of gurus respond with their perspective, it's always a gold mine, and for someone like me with OCD, it's more digestible than blog posts. Be sure to subscribe to the Google Webmaster Blog and also email roundups or newsletters like from Search Engine Land and the Moz Top 10. … [Read more...] about 20 SEO Experts Share Advice on Career, Skills and Education in 2018
Test logos for associations you belong to. Test adding shields for certifications you’ve earned. Test the placement of site security logos, such as McAfee secure and VeriSign. Should they be at the bottom? In the header? Near the call to action button? … [Read more...] about What’s The One Thing That Keeps Searchers From Converting On Your Site?
EmotionAll score: A 1-10 performance score which compares videos’ emotional engagement across Realeyes’ database of previously-tested videos.Attention quality: The proportion of the video which respondents, on average, managed to keep continuously attentive for.Attention volume: The average volume of attention respondents paid to the content.Sentiment: Currently in beta, this feature reveals the % breakdown of written responses by sentiment (positive, negative and neutral).These scores were then fed into an algorithm to determine an overall score out of 10. … [Read more...] about 3 Reasons Why the New John Lewis Christmas Ad Is a Flop