If you’re an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I’ll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact. Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. On some tabs—you know they’re tabbed because you use Firefox—are myriad websites sharing the very latest news on the world of search engines. Everything from what people thinks makes them tick, to who bought whom last night while you slept for 3 hours… shame on you. Tab over a bit and you’ll start to see the vast array of online tools available to you, a career … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Regret career choice
Nowadays, there is an endless amount of information on starting and enhancing a career in online marketing and one may find it challenging to filter out what is worth reading and what is not. To save us time and make us the job easier, some of the world’s leading SEO experts shared their personal opinion on must-have skills for 2018 and gave unique advice on how they would start their SEO careers today. They also revealed how they educate themselves and how they keep up with the ever-changing industry of search engine optimization. I would like to express massive thanks to all the contributors and, with that being said, make sure to check their social media profiles, since those are important sources of SEO hacks, tricks, and the latest news as well. Note: The list is not based on any particular order, and if I could, I would love to put everyone in the first position. Therefore, even that the list is quite long, it is definitely worth reading all of … [Read more...] about 20 SEO Experts Share Advice on Career, Skills and Education in 2018
There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there is likely one that is common to a large number of your visitors. It’s “the thing.” If you can discover and address the thing — the major concern shared by a significant number of your visitors —then you can make some major improvements in your conversion rates and revenue per click. When testing, we have found that this thing will fall into one of five areas: risk reversal, value proposition/messaging, social proof, user interface/user experience, and credibility/authority. All of these nagging questions may be present to some degree, but one of them is more pressing than the others — and addressing it will give you wins early and often. I recommend that … [Read more...] about What’s The One Thing That Keeps Searchers From Converting On Your Site?
Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween.Why?Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint of inspiration and nostalgia.This enables savvy marketers in the States to see what resonates on the other side of the pond – and to make a few last-minute adjustments to their own campaigns.Unfortunately, this year’s crop of Christmas ads in “old Blighty” has been described by Neil Cook, TCC Global’s global creative director, as “disappointingly anonymous” as “unimaginative shop windows.”Or, it could be a sign of the challenging retail landscape on High Street in the U.K., which is being battered by wave upon wave of online competition from Amazon.Or, it may simply signal regret … [Read more...] about 3 Reasons Why the New John Lewis Christmas Ad Is a Flop