share tweet share pin it e-mail share With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s outperforming you. It’s the most comprehensive and fastest analyzes, on demand, in the industry – saving you time and money! In our re-worked Research Cloud, which offers you the whole “story” of any website at one glance, we’ve integrated a new feature that is globally unique: Content Performance, an ad-hoc analysis solution on a URL basis within the biggest search and content data pool available. It is the only solution in the entire … [Read more...] about Research Cloud and Content Performance: Game Changer!
Relating brand and customer perspectives on marketing management
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?