In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
Remove card from google
“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted pedophiles to ask that their actions be forgotten. It has ensured that businesses convicted of fraudulent activities can seek to have these hidden from the public. And it led this week to censorship of content from at least three major EU news publications. Google, which initially objected to this new right, has now collaborated with it. Google has readily seized upon the role of censor, something that in other countries it has rejected with reluctance. Worse, Google’s attempts at transparency about its censorship have only lead to more confusion. Below, I’ll go through some of the issues that we’ve seen develop since the right was … [Read more...] about The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google’s “gold standard” search results. Rank Well With Bad Reviews? A Bully Finds a Pulpit on the Web is the story by David Segal. It’s long, but be sure to read it. In it, he examines the woeful customer service record racked up by online eyeglasses retailer “Decor My Eyes.” Customers have been treated rudely, hassled by email and phone calls. Police have been called. Credit card companies contacted. But owner Vitaly Borker, speaking amazingly candidly in the article, finds that a key to his success: “Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the … [Read more...] about Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
Google’s announced they’re closing or ceasing development of a variety of products as part of an already continuing move to keep efforts focused on other products with greater usage. These include an end to video uploads to Google Video, closure of Google Catalog Search, Google Notebook, Dodgeball, the microblogging service Jaiku and the Google Mashup Editor. Google’s written officially about the closures and changes in these posts: Ending uploads to Google Video makes sense and was long in the cards. Back in 2007, as part of the Google Universal Search rollout, Google Video was transformed more into a meta video search service than a site for hosting videos. Video hosting has still been allowed since then, but Google-owned YouTube was clearly the leading property for this. Google’s checking for me on whether this means YouTube will lift limits to allow for longer uploads. Generally, clips on YouTube have been only allowed if they are 10 minutes or less. … [Read more...] about Google Ends Google Video Uploads, Shutters Notebook, Catalog Search, Dodgeball & Jaiku
Googlehas rolled out new tools to help people quickly get content removed from itssearch engine. Those targeted at site owners allow for speedy removal of pagesand cached copies of pages. Other tools allow those to request the removal ofimages or links to pages with personal information about themselves, in theright circumstances. More on the tools and various options are covered below. Site Owner Removal Options For site owners, the best way to keep content out of Google is by using therobots.txt ormeta robots tagoptions. Either option can prevent pages from getting into Google or get themremoved once included. However, getting pages removed once in can take time. Youhave to wait for Google to revisit the pages you’ve flagged for removal, aprocess that can take days or longer. The new site owner tools can be found withinGoogle Webmaster Central, forthose with verified accounts (That’s explained morehere, and it’s free and easy to do). Once logged in, select the site … [Read more...] about Google Releases Improved Content Removal Tools