Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its annual developer conference in San Francisco . . . Apple plans to encourage app developers to embed its maps inside their applications like social-networking and search services . . . Apple has been hatching the plan to evict Google Maps from the iPhone for years The WSJ reports that Apple believes a proprietary mapping service with advanced features will help the company sell more iPhones and better compete with Android. In addition the article says that Apple’s new mapping capability will be more widely and deeply integrated into the core OS and other phone features such as iCal. The article traces the deterioration of the Google-Apple relationship and attributes Apple’s drive to acquire mapping assets at least as much to Steve Job’s resentment of Google as any other consideration. There are also new details about past negotiations and bickering … [Read more...] about Apple Has Been Planning Google Maps’ Ouster “For Years”
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The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. Following, thoughts from marketers about what they like, what they don’t like, what needs to be done now, and what they’d like to see in future releases. (Note: This is a significant update with a lot of inter-related changes, so we can’t hope to get to everything here, but stay tuned as we continue to cover the implications.) The Good Stuff Marketers acknowledge that we’re living in an always-on, multi-device world which warrants a different approach to reaching potential customers. It also makes sense that one would want to deliver different creative to people depending on the context — whether … [Read more...] about Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Google’s Private Index & Screen Crawling
As over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user behavior and search. This is especially true because Google’s enhanced predictive search utility, Now on Tap, will be deeply integrated in the browser and OS. Having received the update, I can tell you that so far, it has not lived up to the hype; but that does not mean that it will not have a huge impact on the direction and future of mobile search. To predict the impact of more integrated predictive search, we can start by looking at the mobile Chrome, search and Google Now updates that were made before the soft launch of Android Marshmallow (since they all appeared to be in preparation for the more comprehensive Android Marshmallow launch) and compare them to the post-launch reality. In the past six months, there have been a large number of subtle and not-so-subtle changes, and … [Read more...] about Google’s Private Index & Screen Crawling
Exclusive Insight From 6 Speakers
On February 19th DDMA & IAB Nederland hosted their second annual Friends of Search event in Amsterdam, following a very successful Epic Friends of Search last year. I had a great time, and decided to reach out to some of the speakers for a followup epic event review. This was the biggest search event held in the Netherlands with 350 attendees and sold out a month before the event. It was also very successful on Twitter with over 731 tweets from the attendees using the #FOS15 hashtag which also reinforces the impact of having a simple conference hashtag if you want engagement. There was also 198 awesome photos the DDMA team had taken during the event that you can view here. The Friends of Search team even produced a fun little event review summary clip with some of the highlights from the FOS15 event, which is also a great teaser for their 2016 event. [youtube https://www.youtube.com/watch?v=q0DQi2U7CXk&w=560&h=315] There were a number of great speakers and six of them took … [Read more...] about Exclusive Insight From 6 Speakers