If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages Map out pages on a site to place keywords in meaningful places The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways Focus on Authoritative Search Results A patent granted to Google this week focuses upon authoritative search results. It describes how Google might surface … [Read more...] about Authoritative Search Results in Google Searches?
Remove search results from google
The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in hisSearch Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material may begin. More about what I’m talking about below, plus the question of whether Google should do the same with paid listings. Over time, more and more pages seem to show up in Google search results that are merely lists of search results from those sites. To illustrate this,consider a search for dvd players: In the screenshot above, you can see links to BizRate, Shopping.com and Amazon that I’ve outlined in red. Each of those pages has one thing in common. The “content” is simply a list of all the DVD players they currently have for sale. Matt’s post suggests that Google’s going to take a harder line against picking up content like this — that material that is … [Read more...] about Google Warning Against Letting Your Search Results Get Indexed
Last year, Google published an SEO Report Card of 100 Google properties. In it, they rated themselves on how well the sites were optimized for search. Google’s Matt Cutts presented the results at SMX West 2010 in Ignite format. He noted that not every Googler is an expert in search and search engine optimization. Googlers who don’t work in search don’t get preferential treatment from those who do and just like any site on the internet, sometimes things aren’t implemented correctly. Just because a site is owned by Google doesn’t mean it’s the best example of what to do in terms of SEO. This morning Rishi Lakhani tweeted about Google Translate pages appearing in Google search results. As you can see in the example below, pages with individual translation requests have been indexed. A site owner might also want to block these types of pages from being crawled and indexed to increase crawl efficiency and ensure the most valuable pages on the site are … [Read more...] about Blocking Search Results From Search Results
If you’ve been listed on Ripoff Report, you know how frustrating it is and how helpless you feel. You’ve read the fine print and have probably thrown in the towel. There’s just no way to get off of Ripoff Report once you’re on it. Well, I’m here to tell you there’s a proven (and up until now, nearly secret) way around this problem: get the listing removed from Google’s search results. While it doesn’t get rid of the Ripoff Report listing itself, it keeps the average web searcher from finding it, which is the important part. Allow me to back up and explain… In case you’re not familiar with Ripoff Report, it’s a consumer complaint website where anybody can post a “Ripoff Report” about any business or person. The only assurances of truthfulness required by the website are a valid email address and the author’s own verification (via mouse-click). Once posted, the Ripoff Report is there forever — and … [Read more...] about How To Remove Ripoff Reports From Google
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed? Google may have noticed and pulled them. But what are these /entities URLs? They seem to be a hybrid of map results and search results. Take a look, for instance, at this Bing search for [cable television seattle]. The first few listings (after the ads) are web results, with a map on the right. The link to “cable television” (circled above) is to an /entities page. Scrolling down below the fold are local listings and a link to “see all business listings”, also a … [Read more...] about The Curious Case Of Bing Search Results In Google Search Results