Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!
Removing information from google
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late. This is the 2015 process for removing a penalty and analyzing potentially hazardous links. Tools Needed: Step 1: Gather Information Start by pulling the freshest download of your sites total links from Google Webmaster Tools. Click on Search Traffic > Links to Your Site > Who links the most – More > Download Latest Links > Export to Google Docs Once the links are exported into a Google doc I recommend pairing this data with a third-party tool such as Chris Cemper’s Link Research Tools (LRT). Depending on the number of links, this tool will give you more bandwidth to tackle the brunt of … [Read more...] about A 2015 Process To Removing a Google Link Penalty
Just because a product — toothpaste, laundry detergent, whatever — calls itself “new and improved” does not mean consumers will abandon a brand that they already use and like. Microsoft’s new search engine Bing faces this same challenge in taking on Google. Google’s not broken; people like it, and there’s no compelling reason for them to switch to Bing, much less the more established Yahoo. Consider this a “state of the major search engines” from my perspective — how they’re likely to fare against each other in light of Microsoft’s latest salvo in the search wars and Yahoo’s weakening position. I wish so much that I could say either Microsoft or Yahoo pose an immediate major challenge to Google. I wish it not because I feel Google is doing anything wrong but rather because I think search overall does better when you have several healthy competitors. And while I might wish it, I can’t say it, because I … [Read more...] about Google Will Stay Strong Despite Bing & Yahoo
share tweet share pin it e-mail share To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running alongside the main part of the page that features both paid and organic listings. Your part of the conversation should’ve gone something like this: “Wow, Goog! You’re looking pretty good these days! Lost weight?” “You noticed! Yes, I’ve trimmed down a bit. No more fatty right-rail ads for me!” Here you see how Google handles a recent search for “portion control plates:” Notice the glaring white space and absence of right-rail ads? Very slimming. In some cases, we’ve observed that right-rail ads are primarily being served when … [Read more...] about Battle of the Ad Bulge: How Google Is Slimming Down Search Results –
Google announced yesterday that they are "taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities), and Supreme Marketing Group, Inc. d/b/a Small Business Solutions." They claim this company has threatened business that they will be removed from Google's local search and map results if they do not pay them a fee.Google wrote "earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related entities and individuals) for misleading small businesses with threats to remove their listings from Google Search and Maps and demands that they pay for unwanted search optimization services." This sounds similar to when Google sued another company for robocalling and confusing businesses into thinking it was Google calling them.Google said this is what they are doing now:We're taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities), and Supreme Marketing … [Read more...] about Google Sues SEO Company Threatening To Remove Businesses From Google