share tweet share pin it e-mail share Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of fun and geek out on some cool technical SEO “hacks” you can use to help increase your visibility. Read on to diagnose some potential issues Google might have in crawling your site. What No One Can See The world of technical SEO is in many ways about avoiding traps and making sure Google and other search engines can find and rank your content high in the SERP. You can have a lot of great content, or a great brand name, but it’s all for naught if you’re producing content no one can see. In this post, I’ll walk you through three tricks that can guide you to … [Read more...] about Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility –
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height=”100″ hspace=”5″ vspace=”3″ width=”100″> With Google’s recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed. Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn’t change. If your architecture or design aren’t that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I’d suggest much of the credit for Google’s rise to industry dominance goes to their ongoing obsession on making search results blazingly fast. So, how does site speed relate to PPC? To begin, read Google’s announcement about speed and quality score. If you serve Google’s Adbots slow loading pages, you’ll eventually get hit with QS penalties and drive up your AdWords click costs. Bots experience your site differently … [Read more...] about How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape. Hygiene: Quick wins These are the actions you can do tomorrow. In my view, there are two keys areas to focus on. 1. Google Search Console review Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include: Structured data. Ensure there are no errors within your markup. HTML improvements. Revising duplicated or lengthy meta descriptions and page titles can be an easy method of increasing CTR for your existing rankings, especially if you work closely with your paid search counterparts to identify their top-performing ad copy. Mobile usability. … [Read more...] about SEO priorities for the new year