It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amazingly helpful commentary on our outline and draft of Chapter One, and we'd be honored if you would take the time to let us know what you think of Chapter Two in the comments below. Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking First, show up.As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to … [Read more...] about Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking
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You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl will give you a complete readout of your scripts and media, your meta data, your links and their status, and a whole lot more besides. All of that information is incredibly valuable when you’re trying to fix errors and generally make your site look better to the search engines.The downside, of course, is the price. Screaming Frog has its own free version, but that version is limited in functionality. You can crawl your site for broken links and link errors, page titles and meta data, your meta robots directives, your hreflang attributes, and it can find duplicate content. It can also generate an XML sitemap for … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
After over a decade of doling out penalties, Google has caused the rise and demise of manipulative SEO methods. Many professionals have nearly forgotten the broad space for manipulation enabled by on-page SEO, and are acting on a very basic level, be it as a result of added caution or perhaps habit. No, this isn’t another article about title optimization, keyword optimization, and the importance of tags. Below, I intend to present a list of problems and solutions that will help you improve search engine rankings using on-page elements from less talked about, yet still significant, angles. To draw a parallel, envision your site as a brick and mortar store. Your off-page SEO would be equivalent to reputation management and PR efforts, while on-page is more about what your store contains: the shelves, the cash register, etc. Each element varies in importance, but all are crucial to the store’s success. Often, business owners insist on getting quotes for off-page work only, … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
Mobile search engines have different bots and algorithms than those used for traditional web search. They evaluate your website as if it was being rendered on a mobile phone, and they rank results partially based on how well the page will render on the type of phone that submitted the query. If you look in your log files, you can even see that Googlebot-Mobile has different user agents that spoof different phones, like a Samsung phone, an iPhone or an Erickson phone. In some cases, different handsets will have different search results based on the evaluations that Google makes with the different user agents. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. Since the mobile search engines are not as finely tuned as the traditional engines, they are still placing a heavy weight on a website’s mobile bounce rate, using the mobile visitors as … [Read more...] about What You Need To Know
E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out. Knowing how to spot and fix common issues and opportunities is a good place to start. When you run an audit, what should you be looking for? How do you resolve any issues you find? Here are nine things to get right when auditing your e-commerce site for SEO. 1. Flush out Thin or Duplicate Content The more content there is to crawl, the happier Google is to point traffic your way. When similar content is placed on separate pages, the traffic is split, weakening traffic to individual pages. Too much duplicate content decreases a site’s overall SEO. Duplicate content also puts you at risk of an algorithm penalty, which are some of the hardest SEO trouble spots to fix because you won’t get notified. You’ll just see a sudden … [Read more...] about Things to Validate While Auditing E-commerce Sites