Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows The Optimized Geek and Marketing Speak. … [Read more...] about The Search Engine Unfriendliness Of Web 2.0
Rendering xml in html
One of the things that I liked about the Agent Rank approach that I referred to above was that it associated the ownership and authorship of content with digital signatures, to make it more likely that a person claiming ownership of specific content was actually the owner of that content. This digital signature could also be used in places like blog comments, so that the owner of a comment on someone else’s blog could be understood by a search engine to be the author of that content. The Agent Rank approach also provided a way to indicate using metadata that content syndicated elsewhere was done so with the knowledge and permission of the original author. … [Read more...] about Author Markup, Schema.org and Patents, Oh My!
This comes to one more point. If you are testing your code in Google’s Structured Data Testing tool, you are copying and pasting from other programs, and you know your code is right, but it is throwing errors, try typing it in the tool line by line. … [Read more...] about How to Use Schema for Local SEO: A Complete Guide
How much time do you have? I jest, but this is the crux of SEO. My best advice that will fit in less than a dissertation is to find your niche. Google’s goal is to provide a variety of results on keywords like this that are short tail, and you have to meet one of those needs to be shown. A keyword like “Ethernet cables” could mean anything from “buy ethernet cables” to “how do ethernet cables work” to “does an ethernet cable make a good dog leash”. So do a search on Google and spend some time breaking down the types of results that are there. … [Read more...] about #AskAnSEO: On Indexing, Canonicals, and H Tag Use