While Apple has explored such a device for years, the plan has been progressing and a less expensive version of its flagship device could launch as soon as later this year, one of the people said. The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility Apple has considered is lowering the cost of the device by using a different shell made of polycarbonate plastic; in contrast, the iPhone 5 currently has an aluminum housing. Many other parts could remain the same or be recycled from older iPhone models. The cheaper iPhone is assumed to be a response to the largely unimpeded rise of Android and Samdroid in particular (Samsung Android devices). Samsung just had another great quarter, led in part by record sales of its Galaxy devices. Steve Jobs famously didn’t want to make a smaller tablet because he thought the smaller size of the device would compromise the user experience. Obviously this year Apple … [Read more...] about First The Smaller iPad, Now A Cheaper iPhone?
Repairing iphone 6 screen cost
Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales of 4 million on “opening weekend.” Does that mean an iPhone 6 would initially sell six million? Apple said supply constraints were to blame for not selling more. Apple CEO Tim Cook is quoted in the release saying: While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone. Apple released the device to a much wider range of countries simultaneously than in the past. And had more handsets been … [Read more...] about Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6
After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve been primarily an Android user. I’ve owned an iPhone since the iPhone 3GS, upgraded to the iPhone 4 and currently have an iPhone 4s. But in 2011, the 4G LTE speed of the Droid Charge wooed me away to making that my primary phone in 2011. The iPhone I use as a secondary phone (I live a strange multiplatform life, I know). How The iPhone Started Winning Me Back In 2012, I moved to the Galaxy Nexus, and it hasn’t been an enjoyable experience. It still gives me the 4G speed I want, as well as turn-by-turn navigation I’ve found so handy. I hate to leave home without that. But the email client with the Galaxy Nexus is horrible (email, not Gmail – see my detailed explanation … [Read more...] about iPhone 5: First Impressions Hands-On Review
Apple debuted the two new iPhone 6 models about a month ago with a launch that was surrounded by the usual hype, fanfare and trumped-up controversies that have become the norm for an Apple product release. Given their larger sizes, the new iPhones may or may not bend a bit more easily than earlier models; but a more interesting question for paid search marketers is whether the more generous screen real estate of the iPhone 6, and particularly the iPhone 6 Plus, will alleviate some of the challenges users face with shopping on a smartphone, thereby driving up mobile conversion rates. The State Of Smartphone Paid Search Performance In the conversations I have with industry analysts about paid search trends, I’m often asked why smartphone cost-per-click (CPC) isn’t higher and what it will take for smartphone CPCs to reach parity with desktop CPCs. While there are still significant challenges in assessing the full value of smartphone performance, including properly accounting … [Read more...] about Are Bigger iPhones Better For Paid Search?
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there were many features that aren’t being used in many advertising accounts. This post is intended turn you from a bystander to an expert user of these features in your account. I have carefully listed who each feature is best suited for and how long it will take you to learn and implement each feature. Callout Extensions Level: All levelsTime to learn: 15 minutesTime to implement: 10-60 minutesTime to maintain: 15-30 minutes per month We’re starting at the lighter end of new features. Callout extensions are a new ad extension that allows you to add an extra line of ad text to your ads: On the surface, they seem similar to sitelinks, but the difference is you don’t need a unique landing page for every callout. This frees up a lot of the restrictions you’d have … [Read more...] about 6 Google AdWords Features You Should Embrace