Bing announced Friday some new features are hotel searches, home repair searches and finding good deals using Bing search. I covered it on Search Engine Land but this was a big list of changes, it is worth covering here too.Here is a quick summary, unlike what I posted on SEL - which was way more detailed, of the updates:(1) Bing hotel results will show you the best deals for that hotel across multiple hotel booking sites(2) Bing will also show you prices across multiple days, if your dates are flexible:(3) Also this large comparison grid for even more buying decision making power:(4) When looking for people to fix things in your home, Bing can help there to by showing you price data from Porch for typical home repair items:(5) Bing will also show you Yelp results where you get a quote from dozens of home repair providers as well.(6) Bing will also use special snippets to show you deals on a specific site:That is the short version of what is new with Bing.Forum discussion at Twitter. … [Read more...] about Bing Hotel Search, Home Repair Search & Deal Search Gets A Boost
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As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search on mobile devices. It’s also the latest in a wide variety of ways people can search with Google on Android. Below, how Google Assistant fits in with Google’s other search options on Android, as well as a refresher for tapping into Google on iPhone. Google Assistant is Google’s next generation way of searching with Google. Rather than providing links to websites, Google Assistant is designed to have conversations with you in order to complete tasks. Theoretically. As I’ll get to, Google has yet to deliver on that promise. Like Siri, Google Assistant can interact with your Android phone to do a variety of tasks, such as setting alarms or playing music. Like Siri, it can even handle some home automation devices. Google has a page explaining various types of actions here. Like Siri, you can ask Google … [Read more...] about Your guide to using Google Assistant and the Google search app on Android & iPhone
While Apple has explored such a device for years, the plan has been progressing and a less expensive version of its flagship device could launch as soon as later this year, one of the people said. The cheaper phone could resemble the standard iPhone, with a different, less-expensive body, one of the people said. One possibility Apple has considered is lowering the cost of the device by using a different shell made of polycarbonate plastic; in contrast, the iPhone 5 currently has an aluminum housing. Many other parts could remain the same or be recycled from older iPhone models. The cheaper iPhone is assumed to be a response to the largely unimpeded rise of Android and Samdroid in particular (Samsung Android devices). Samsung just had another great quarter, led in part by record sales of its Galaxy devices. Steve Jobs famously didn’t want to make a smaller tablet because he thought the smaller size of the device would compromise the user experience. Obviously this year Apple … [Read more...] about First The Smaller iPad, Now A Cheaper iPhone?
Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales of 4 million on “opening weekend.” Does that mean an iPhone 6 would initially sell six million? Apple said supply constraints were to blame for not selling more. Apple CEO Tim Cook is quoted in the release saying: While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone. Apple released the device to a much wider range of countries simultaneously than in the past. And had more handsets been … [Read more...] about Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6
After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve been primarily an Android user. I’ve owned an iPhone since the iPhone 3GS, upgraded to the iPhone 4 and currently have an iPhone 4s. But in 2011, the 4G LTE speed of the Droid Charge wooed me away to making that my primary phone in 2011. The iPhone I use as a secondary phone (I live a strange multiplatform life, I know). How The iPhone Started Winning Me Back In 2012, I moved to the Galaxy Nexus, and it hasn’t been an enjoyable experience. It still gives me the 4G speed I want, as well as turn-by-turn navigation I’ve found so handy. I hate to leave home without that. But the email client with the Galaxy Nexus is horrible (email, not Gmail – see my detailed explanation … [Read more...] about iPhone 5: First Impressions Hands-On Review
At Apple’s WWDC keynote today, announcements came as expected: a new Retina-display MacBook and iOS 6 — when released this fall — to feature Facebook integration, a new all-Apple created mapping experience and a smarter Siri that handles more tasks. Apple Integrates Facebook Into iOS6 here on Marketing Land covers more about the Facebook news. Apple Gets Into Local Search With New Maps App and Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search on our sister-site Search Engine Land cover the Siri and Maps stories. Below is my my live blog of live blogs of the event below. I wasn’t at the event myself, so I watched these places that were: 9To5Mac, AllThingsD, Betanews, CNET, CNN, Engadget, Gdgt, GigaOM, Gizmodo, Mashable, New York Times, Reuters, San Francisco Chronicle, The Next Web, The Verge, TechCrunch, TechnoBuffalo, … [Read more...] about Apple WWDC Keynote: Retina-Display MacBook Pro, iOS 6 Gets Facebook, Smarter Siri & Apple’s New Maps
We will probably look back on last year’s announcement of the iPhone (1.0) as the seminal or galvanizing event of the mobile internet. In fact, the events leading up to the iPhone were a decade or more in the making, but it’s the single moment when the mobile Internet came into focus. The world hasn’t been the same since and everyone else has been forced to respond. (Apple reported sales of a million 3G iPhones in the first three days.) In parallel, Nielsen Mobile proclaimed that the mobile internet had reached “critical mass,” with 15.6 percent penetration in the US (40 million regular users). The term “regular users” is defined by Nielsen as those who access the mobile internet at least once a month. Here’s the country by country breakdown of mobile internet usage according to the firm: Here’s my rendering of a breakdown, issued earlier this year, of US mobile internet usage by device type according to M:Metrics, now part of … [Read more...] about iPhone Frenzy, “All You Can Eat” Data, Mobile Internet Now At “Critical Mass”
Apple debuted the two new iPhone 6 models about a month ago with a launch that was surrounded by the usual hype, fanfare and trumped-up controversies that have become the norm for an Apple product release. Given their larger sizes, the new iPhones may or may not bend a bit more easily than earlier models; but a more interesting question for paid search marketers is whether the more generous screen real estate of the iPhone 6, and particularly the iPhone 6 Plus, will alleviate some of the challenges users face with shopping on a smartphone, thereby driving up mobile conversion rates. The State Of Smartphone Paid Search Performance In the conversations I have with industry analysts about paid search trends, I’m often asked why smartphone cost-per-click (CPC) isn’t higher and what it will take for smartphone CPCs to reach parity with desktop CPCs. While there are still significant challenges in assessing the full value of smartphone performance, including properly accounting … [Read more...] about Are Bigger iPhones Better For Paid Search?
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there were many features that aren’t being used in many advertising accounts. This post is intended turn you from a bystander to an expert user of these features in your account. I have carefully listed who each feature is best suited for and how long it will take you to learn and implement each feature. Callout Extensions Level: All levelsTime to learn: 15 minutesTime to implement: 10-60 minutesTime to maintain: 15-30 minutes per month We’re starting at the lighter end of new features. Callout extensions are a new ad extension that allows you to add an extra line of ad text to your ads: On the surface, they seem similar to sitelinks, but the difference is you don’t need a unique landing page for every callout. This frees up a lot of the restrictions you’d have … [Read more...] about 6 Google AdWords Features You Should Embrace