Human SEO is the understanding of human search patterns when using tools such as search engines and social media networks. [For example] machines can never understand how a mom with a screaming baby at 3am searches differently than a CEO mom's nanny searching for that same product in the middle of her day with a laughing baby at the park. Humans search based on emotion. This is where AI and SEO intersect. — Shannon K. Steffen Since the industrial revolution of the 18th century, businesses have found profit in mechanizing everyday tasks. Back then, the steam engine powered every machine, today, artificial intelligence (AI) has taken its place by ceaselessly automating across every imaginable industry that has remotely anything to do with technology, and SEO is no different. To understand whether or not traditional, manual, and human-centered SEO is threatened or augmented by AI, we invited Shannon K. Steffen onto last week's #SEMrushchat to share her tactics … [Read more...] about AI vs. Human SEO #SEMrushchat with Shannon Steffen
Replace s voice with google assistant
CNBC reports that Google is looking to get advertisers to create how to content and videos to be used as voice responses for Google Assistant and Google Home queries. CNC wrote "Google has been pitching companies to create videos for a new "How To" feature for its smart assistant. It plans to show the feature at its annual conference for software developers in May, according to a person who's seen the pitch."The "how to" skill would provide videos with step-by-step instructions when a user asks how to do something. For example, Johnson and Johnson could create a video about how to bathe a baby, or Kraft could make a video with a recipe for cheese fondue. The article says while Google isn't launching this as an ad model, they can use this in the future as such. "While surfacing a how-to video from a brand will be free, initially, Google could eventually charge companies for promotion," they wrote.As Glenn Gabe posted on Twitter, wouldn't it be "wonderful" if your "featured snippets … [Read more...] about Google To Replace Assistant Featured Snippet Answers With How To Ads?
Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that Google Now does (providing reminders and notifications regarding dates, meetings and so on). It appears to have numerous manual personalization capabilities as well. Cortana will also interact with and can launch apps on the device (like Siri or Google). Showing Cortana’s smarts, there was apparently an example of a restaurant search where Cortana offered content from Yelp — Yelp and Microsoft have a deal — rather than Bing. There was also an example of how reminders can be tied to particular individuals: At its core, Cortana is “powered by Bing” and will “completely replace” the search button on Windows Phones. It thus becomes a voice-search front end to … [Read more...] about Microsoft Announces “Cortana” Virtual Assistant
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we know it. If the torrent of tech media coverage of Google’s new eyewear were to serve as any indicator of adoption, I’ll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing their new eyewear. (I’m sure there’s a joke in there somewhere about NYC subway riders already talking to themselves before the arrival of Google Glass). Despite the media coverage, you can count me among those who are skeptical about how Glass will be adopted for the following reasons: Form Factor: Several years ago I paid several thousand dollars for Lasik surgery to never have to wear glasses again. It’s going to be really tough to convince the mainstream consumers Google is hoping will adopt the technology to … [Read more...] about 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search