While VoiceXML 2.1 or 3.0 is far from perfect for voice search, it does show that we have a long history of preparing for voice as a user input type. That and the fact that it is an open standard published by the W3C makes me wonder why Google did not work with the W3C to make a standard for voice interfaces using XML or HTML5 that could execute commands on websites and instead are choosing to use what appears to be a closed system that likely requires Google being more deeply involved in a third-party app. … [Read more...] about What marketers need to know about Google assistant and Google Home
Replace s voice with google assistant
The "how to" skill would provide videos with step-by-step instructions when a user asks how to do something. For example, Johnson and Johnson could create a video about how to bathe a baby, or Kraft could make a video with a recipe for cheese fondue. The article says while Google isn't launching this as an ad model, they can use this in the future as such. "While surfacing a how-to video from a brand will be free, initially, Google could eventually charge companies for promotion," they wrote. … [Read more...] about Google To Replace Assistant Featured Snippet Answers With How To Ads?
Featured Snippets across various countries, languages and search engines #11: I have a multilingual website with hreflang. And I have the Featured Snippet in Germany. Does that help with getting the Featured Snippet in France and the UK? Izzi: No. It’s good that you have the Featured Snippet in one market but this doesn’t mean you will be successful in other countries because you will be competing with many different factors. Hreflang will have no impact on your Featured Snippet wins (you’re simply indicating which language version search engines should serve in that region – not where to place you on those SERPs). Malte: You should use hreflang whenever it makes sense. But I have seen no evidence that it will actually help with capturing Featured Snippets across multiple markets. … [Read more...] about How to target and achieve Google Featured Snippets: 36 Questions & Answers –
If you focus on content marketing, building authority, high quality links, and offering solutions to people’s problems across relevant communities, you will already be fulfilling the requirements to rank according to Google’s Hummingbird. Optimizing your content for mobile, and focusing on NLP as well as semantic analysis for keyword research, may also help to enhance your visibility with the Hummingbird algorithm. … [Read more...] about Google Hummingbird & What it Means for Online Marketers & SEO
Marketers have access to an overwhelming amount of tools to reach prospects and convert new customers. With so many resources available, the challenge becomes identifying what is effective and what isn’t. You can spend time and money on wide-reaching multi-channel campaigns, but you can’t assess or learn from your efforts without the right attribution capabilities to make sense of your campaigns. To do this, you need to invest in effective call tracking technology that clears up confusion and supports strong campaigns. … [Read more...] about As Voice Search Changes the Game, Marketers Need Better Call Analytics