The Google phone reps are not allowed to give out any type of contact information or call back number to the local business owners whom they are phoning. There goes a sense of trust in the legitimacy of the phone call! If I hadn't read the news about this and a client phoned me saying they'd been contacted by a 'Google employee' who wanted their business data, I would tell the client this was likely a scam. Business owners are inundated with phishing and telemarketing calls. How many of them are going to trust that Google is really phoning them? It's really unfortunate that Google didn't come up with a more trustworthy way of implementing this program. … [Read more...] about Don’t Hang Up! Google Really Phoning Local Businesses.
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RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Yelp hits Google again, link building & SMX East preview
Enter the page’s URL Click on the Fetch Button. This will tell you if the URL can be reached and if the tool receives any redirects, errors, or security issues. It does not actually render the page. Click on Fetch and Render. This fully renders the page and checks for the errors above. You can fetch pages for desktop or mobile devices, and there are a number of different options for each. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Keep in mind that if hackers are doing something malicious on your site, you might not even get a “Hacked Site” manual action. I’ve handled several cases where unknowing webmasters have ended up with a “Pure Spam” manual action instead. … [Read more...] about 5 Types of Google Penalties (And What You Need to Do to Recover)
While today’s episode may be a case of Google looking for an excuse to remove an image from the index, it should be said that the same exact image of the First Lady can be found on other sites and remains in Google Image Search because those sites apparently don’t meet the criteria for content removal. There are similarly offensive images of the President himself that can be found quite easily in Google Image Search, too. … [Read more...] about Google Removes Offensive Obama Image; Was It Justified?