Nowadays, people don’t just talk to their friends, families and colleagues. People talk to the world, online, through social media, blogs and reviews, and it can be hard to find these conversations unless you’re actively looking for them. … [Read more...] about Importance of Reputation Management
Reputation management system
On the other hand, if you’re crafting positive content with a partial basis in truth in an attempt to hide serious wrongdoing from the first page of search results, you’re behaving unethically. That’s exactly what my client was asking me to do, because it was what his client was asking him to do. And that’s why I didn’t do it. … [Read more...] about How Ethics Apply in Online Reputation Management
Moz backs me up on this. The company is emphasizing what Rand Fishkin calls 10x content, or content that is so amazing that it’s worth the wait, and that means Moz may not publish every day. If the content isn’t quite up to par, it doesn’t go out the door. And in an experiment to test traffic, there was no huge dip on days in which there was no new content. … [Read more...] about Your Guide to Reputation Management Blogging
Any content that is defamatory or unlawful should be targeted for removal. This might include a malicious fake review, an entry on a mug shot website, or a libelous post on a gossip website or complaint site. You don’t have to put up with any content that you don’t deserve, and you won’t have to compete with content that isn’t there. Some sites will remove content on request. Others will require a more intensive process. Either way, you should do everything you can to get rid of the content as quickly as possible. … [Read more...] about Reputation Management is on Google’s Radar. What Now?
A Quick Reminder Stalking your clients endlessly isn’t the best use of your Facebook time. You should, of course, also be using the site for old-fashioned branding and promotion. So all of those posts about your products, your services, and your employees should still be there. You need to connect and build a community, and Facebook helps with that. … [Read more...] about Facebook as Reputation Management Tool