As mobile continues to grow, as more smartphones are bought, and as more apps are developed, we have also seen the growth of businesses like “app store optimization” and other services around optimizing for mobile. But what exactly are users doing on their phones? Is mobile SEO just going to be about “chasing the algorithm” and using the signals we learn through testing like traditional SEO? Or is there something bigger out there that we are missing? As I write this, I have to remind myself that I am the minority and that most users are not as “technically minded” as myself or my internet-obsessed peers. I tend to search through the app stores to see what’s new. I scour tech sites, my RSS feeds, and other tech reporters on social media to see what’s changing in the market. The average user in society does not behave this way, despite what some reports might say. The average user is looking for simplicity and wants information spoon-fed to … [Read more...] about The Future Of Search Engines Is Context
Reputation search engine
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it. This is the last week to enter the Search Engine Land Awards, where we will recognize the best in search marketing over the past year. Search marketing is the marketing activity that, more than any other, delivers that oft-sought “right message at the right time.” The marketing activity that funds Google’s auto-driving cars and other “moonshots.” The workhorse that makes so many businesses viable in the internet age. So are you tired of Hollywood portraying SEO as a bunch of spammers? Are you tired of people assuming that’s what SEO is because of spam they see, which they take as representative of SEO? Are you tired of fighting to win a paid search budget, then having to keep … [Read more...] about Why You Should Enter The Search Engine Land Awards!
On October 1, I attended the “Meet the Search Engines” panel at SMX East. This panel had Google’s Gary Illyes and Bing’s Duane Forrester on stage, with Search Engine Land founding editor Danny Sullivan moderating. In this post, I’ll review six key themes from the discussion. Theme 1: AJAX Crawling Back in October of 2009, Google recommended a way for making AJAX crawlable. Basically, this involved using a hashbang (#!) in your URL to signal AJAX crawlable URLs to search engines. When search engines see this, they will then modify the URL and request it with the #! replaced by this string: ?_escaped_fragment_. For example, this URL: When a Web server receives this version of the URL, this acts as a signal to return an “HTML Snapshot” back to the search engine. That HTML Snapshot is basically a fully rendered version of what the user would see, but in a format that is easy for the search engines to understand and interpret. The news from Illyes … [Read more...] about Six Key Themes From “Meet The Search Engines” At SMX East
Please note: there is now a more up-to-date version of this guide – How to write Title Tags for SEO – published in May 2016. Today we’re going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn’t stop them being helpful! So what is a title tag? Why is it important to SEO, and how do you write the darn things? Meta Tags First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users. Such elements must be placed as tags in the head section of a HTML document. These elements are the: Title Tag Description Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, … [Read more...] about How to Write Title Tags For Search Engine Optimization