Pubcon-mania is in full force, and I’m certainly not mad about it. We live in a world where algorithms are now real-time, link building combines with PR; and we can even choose what pages we want Google to crawl. So, it makes perfect sense that leaders in SEO would cover these topics at the Las Vegas Convention Center for Pubcon. And, just in case you missed our handouts, you can still download SEJ Pubcon Passport guide. Session 1: Tech Issues As an SEO, I enjoy the privilege of getting my hands wet in many different kinds of projects. But, I do fall victim to the discretion of developers from time-to-time. So, the first session I attended was Tech Issues with presenters Barry Adams, Michael Gray, and Dawn Anderson. Barry Adams, a consultant at Polemic Digital, covered the importance of Google AMP pages going into some of the most technical aspects of implementing AMP pages. And, he quite possibly quoted my favorite statement of the conference, “Go AMP or go home.” … [Read more...] about #Pubcon Day 1: Tech Issues & Link Building Tips
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In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. At the same time, we learn what web venues are available to focus our marketing towards. Next, we develop a strategy that includes many tactical options including content for their site and other web venues, social marketing, referral site development and link building, etc. Together, we decide which of the tactics to begin deploying. Keyword Research Quite a bit of our content ideas for a specific client are developed as we do keyword research. We look for queries that are very related to our clients’ topics, the products and services they offer, the markets they serve, etc. We also look for somewhat related queries and the questions … [Read more...] about 10 Content Ideas To Improve Organic Visibility
Last week, our Google Knol – Google’s Play To Aggregate Knowledge Pages article covered the Wikipedia-like Google Knol product that Google is testing and may release in a few months. In that article, I noted how Knol was aimed squarely at services like Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Since them, some of those players have responded to the Google challenge. Below, a look at what they are saying, as well as the complicated issues when everyone wants a web site that ranks for everything — including Google. Squidoo Knol seems most like Seth Godin’s Squidoo site. In Seth’s response to the Knol announcement, he illustrates well how closely related the two seem to be by taking the example Knol page on insomnia that Google put out and reproducing it on Squidoo. The Google page was Creative Commons licensed to allow reproduction, so there’s no harm, no foul in doing this. Of course, Knol authors will not be required to license out their … [Read more...] about Competitors Respond & Time To Limit The Aggregators?
As search engine marketers, we often want to know absolutely everything about people who spend time online. The juicier the demographics data, the more targeted we can be with our marketing approaches. To us, revelation is wonderful. But, just because we want to know everything about everyone else doesn’t mean we want all of our own data out there. And, there are times when letting it all hang out can be a little dangerous. For example, data collection sites can aggregate all sorts of personal information about you or your clients, including: Dates of birth Addresses Cell phone numbers Land line numbers Email addresses That’s the sort of data people could use to steal your identity. And it’s the same kind of information that makes a cyber attack super easy to pull off. Just as soon as you or your clients publish something controversial, your attackers could head right over. In real time. Legislative Responses Probably Won’t Help There’s something … [Read more...] about 3 Ways to Erase Private Information from the Internet
The mass marketing techniques that dominated 20th century advertising are becoming outdated as online ad-targeting technology continues to advance. This is true of display advertising as well search engine marketing. It used to be that search marketing targeted only with keywords. However, current technology now allows advertisers to target by demographics, dayparting and behavior. Ad Targeting Search marketing, by its very nature, is a targeting medium. Users are self-directed in conducting queries that follow their interests, be it informational, educational, entertaining or commercial. This data is all recorded and can be tracked. Most marketers are familiar with contextual targeting; it has been used in offline and online advertising for a long time. You read a magazine article about home gardening and the ads on the page might be for Miracle Grow or Roundup. The same principle is applied to the web. Behavioral targeting is relatively new but catching on fast. The Internet, … [Read more...] about The Promise of Behavioral Targeting