They say that Meghan Markle and Prince Harry’s recent tour of New Zealand cost the taxpayer one million dollars. Was it money well spent? While it may not be that much relative to the nation’s operating allowances from 2018 until 2021, which are all in excess of NZ $2B (that is, two thousand million a year), it’s still enough to warrant looking at what we got in return – if anything! Today, we’re going to take a look at the marketing and tourism impacts that the tour has had on the country, by looking at the data through the ol’ digital marketing lens. Where Does Popular Opinion Lie? Before we get into the search data, let’s explore the social context of our question. According to Stuff, almost half of Kiwis think the tour was misplaced funding. Their data was drawn from a 1News Colmar Brunton poll, which returned a figure of 48% for the tour, and 39% against, with the remainder unsure. This interview ran from October 15th to 19th and had a … [Read more...] about The Royal Tour in New Zealand
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Google Shopping is a pay to play service where retailers advertise their products on a carousel at (1) the top of search queries, (2) in the Google Shopping tab, and (3) within Google search partner sites. The service was released in New Zealand in 2017, making it still relatively new. Google Shopping benefits retailers and consumers as it offers a unique price comparison tool for similar products from a range of suppliers within relevant Google searches. Google Shopping Fundamentals Google Shopping is powered by two platforms, AdWords and Google Merchant Centre. The Merchant Centre is where your product feed is uploaded and managed, and AdWords is where you create the Shopping campaigns, set budgets, and view performance. When setting up a Shopping campaign, you will first have to create a feed. This requires either a manual feed or API. One will suit you better than another depending on your requirements, such as the number of products your site has or what your site is … [Read more...] about The Ins and Outs of Google Shopping in New Zealand
Pure SEO’s ‘This Week In Search’ series takes a look at the top SEO and SEM news stories from the week. This week, Google My Business added two new post categories and officially launched the Agency Dashboard, Google Sheets released a Google AdWords add-on, and Facebook rolled out an update that supports bidding for in-app advertising. Google My Business Release Two New Post Categories Creating posts on Google My Business is quickly becoming a useful tool for marketers advertising on Google. In the past, it let businesses communicate with their customers about what’s new and any upcoming business events. With the recent update, businesses are now able to create “Offer Posts” and “Product Posts”. Here’s a break down of these new features from Google: Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is … [Read more...] about Google My Business Adds New Post Types and More!
Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Product VP for Google Display & Video Ads, declared that discovery was “a key theme this year” – and Google delivered. The product announcements targeted visually-focused, automated ad products, created with top-of-funnel consumers in mind. Discovery ads are no different, and they’re making waves in the digital world. Read on to find out why. What are Discovery ads? You might be surprised by this, but many of us look at the Google Discover feed multiple times a day, even if we couldn’t name exactly where to find it. Google’s Discover feed is built into Android home-screens, the Google iOS app, and can also be found on Google’s homepage – but only through mobile devices. This means Discovery ads are a mobile initiative. Discovery ads are native … [Read more...] about Google Announces New Discovery Ads Format
Imagine trying to sell your product in a crowded city square with a single poster on a huge wall covered in them. You may get a couple of buyers but, more than likely, your ad will blend in among all the others, no matter how good of a product you’re selling. Now imagine you have a sales rep holding that same poster in front of the wall, personally greeting potential customers. More sales, right? Take it a step further, and add a fancy booth with a megaphone announcing all of your latest deals. Customers will be drawn to you, leaving your competitors’ product posters serving as a backsplash for your main attraction. This is what the new AdWords Price Extension can do for you, extending the revenue you pull in with each ad. What is It? The AdWords Price Extension is basically steroids for the traditional advertising format you’re used to on mobile and tablet devices. What it does is add a set of rows to the bottom of your ad, which potential customers can scroll … [Read more...] about Drive Sales With AdWords New Price Extensions for Mobile Text Ads