share tweet share pin it e-mail share With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s outperforming you. It’s the most comprehensive and fastest analyzes, on demand, in the industry – saving you time and money! In our re-worked Research Cloud, which offers you the whole “story” of any website at one glance, we’ve integrated a new feature that is globally unique: Content Performance, an ad-hoc analysis solution on a URL basis within the biggest search and content data pool available. It is the only solution in the entire … [Read more...] about Research Cloud and Content Performance: Game Changer!
When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful.So, why would you continue to spend money on a content marketing budget if you aren't able to effectively measure its performance?In most cases, you wouldn't. But on July 15, 2015, Searchmetrics announced a new solution called Content Performance within its Research Cloud that not only lets you check your website's traffic, it also gives you the ability to view holistic KPIs on a page-by-page level, as well as measure the competitors who are outperforming you, providing the "whole" story of a website. It's described as "an ad-hoc analysis solution on a URL basis within the biggest search and content … [Read more...] about Searchmetrics Releases New Content Performance Research Tool
As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research. Mobile Keyword Research Then & Now One of the primary reasons for doing mobile keyword research is that you could be missing out on keywords that your audience uses on mobile that they don’t use on desktop (e.g., [keyword + “nearby”]). There are some categories, such as restaurants, where upwards of 30% of the volume comes from mobile devices, and if you’re not taking that into account in your keyword research, you could be choosing the wrong target keywords for your intended audience. If you still need to be convinced that you should do mobile-specific keyword research, please go here, here or here. For the rest of us, however, this is how to do mobile keyword research. … [Read more...] about How To Do Mobile Keyword Research In 2013
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a spoon and barfed it up on my computer screen as a new algorithm called Hummingbird. (HT to the great Bill McNeill for the use of that [slightly altered] quote.) The dust is still settling on the new algorithm, but there is no shortage of SEOs talking about the death of keywords. We are told Google changed everything and now keywords are irrelevant. What’s an SEO keyword researcher to do? It’s The End Of Keywords As We Know It (And I Feel Fine) The truth is, Google did do a few things to mess with our keywords, but it’s not really the end of the world… or anything remotely resembling the end of the world. There are still ways to get keywords and other relevant keyword data. In … [Read more...] about Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce? ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions. The report is based on interviews with senior client-side executives across a range of brands and a survey of almost 200 marketing professionals about the extent to which their businesses are capitalising on this technology. For the purposes of the survey, carried out in September 2016, we defined a marketing cloud as ‘an integrated suite of marketing tools which are … [Read more...] about What exactly is a marketing cloud, and do you need one?