Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is gargantuan. But it also means that the way your brand interacts with its audience carries a lot of weight. Without a presence on social media, a brand is not competitive. While each platform provides direct engagement with the target consumer, profitability off the back of social media is often at the forefront of a company’s KPIs. There are myriad ways to use social media to your brand’s advantage and you’re going to run through four of them in this post. 1. News and trendjacking News Not only does social media now outpace print newspapers as a news source in the United States, but it is the most popular way for 18-29 year-olds to consume news. Social media allows users to not only get up-to-the-second news alerts, but instantly comment their opinion, presenting the perfect spot to keep … [Read more...] about Four ways your brand can make the most out of social media
Responsible use of social media
If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves. In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube and Snapchat are untapped channels of potential. Not only are they free to set up, but they act as gateways to a new wave of consumers who have developed their own habits of consuming media and the marketing messages that pay for the content. 2018 is going to be a big year for social media! Given that there are two ends of the spectrum – those that are completely sold on social media’s influence, and others that cannot fathom the concept, there are those caught in the middle. Perhaps they have established a Facebook page or issued a link to their Twitter handle, but it has remained dormant. This is an … [Read more...] about The Top 10 Benefits of Social Media Marketing in 2018
The modern demands of commerce and online optimisation illustrates that social media is a mandatory outlet for businesses wanting maximum exposure. These are free platforms where communities of thousands, millions and billions are regularly exploring, sharing and talking about subjects that overlap with your enterprise. Having no presence on social media simply makes no sense. Yet proceeding through the establishment phase in just step one. Perhaps your brand has even reached the stage of posting content semi-regularly and tapping into the advertisement options to boost views and score a higher click-through rate. The challenge then arrives with consistency of messaging. Unless there is an individual or team dedicated to social media output, it can is a headache for owners and operators to promote content that is not a copy and past effort from earlier. To build on that anxiety and stress, it is another task altogether just to login to these accounts and streamline that message on … [Read more...] about Best Tools To Help You Schedule Posts On Social Media
How much impact did that last tweet have on your marketing campaign? Did that Facebook ad really get you results? As a social media marketer, these are questions you would be facing every day. Even though our e-book, The Ultimate Guide to Social Media breaks down the entire workflow (a definite must-read!), we know that you still have some nagging questions left. That’s why, we invited Kendall Bird for our latest #SEMrushchat. Being the Social Media Manager @CollegisEdu, she has hands-on experience in social media marketing and can provide actionable tips to your queries. Along with our other chat participants, she discussed top questions surrounding social media marketing. In case you missed it, here is a quick summary of the discussion: Q1. What is your favorite social media management tool for analytics and managing multiple social media accounts? A common mistake that most social media managers make is failure to pick the right tool to assist them in their efforts. … [Read more...] about Launching, Managing and Measuring the Value of Social Media #SEMrushchat recap
Anyone reading this post is likely to be someone who spends some, if not all, of his or her time at work trying to make use of social media to market products & brands. We spend hours trying to maximize the benefit for our employers or clients from sites such as Facebook, YouTube & Twitter as well as the millions of blogs that litter the web. And yet I’ve started to wonder whether these very activities might not result in exactly the opposite result to the one we’re hoping for. A recent article about viral video showed that, contrary to what those who promote the game changing nature of user generated content would have us believe, the most popular content is still that made by professionals. Of the 18 videos that Visible Measures suggest have received more than 100 million views, 14 (or 17 depending on your point of view) were professionally produced. This shouldn’t necessarily surprise us, but it is worth noting as we look at what people are actually using … [Read more...] about Will Marketing Kill Social Media?