Tell me, what’s the first thing that comes to your mind when you think about ranking a website? Content? Or maybe backlinks? I admit, both are crucial factors for positioning a website in search results. But they’re not the only ones. In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them. At the same time, even small problems with indexability or crawlability could result in your site losing its rankings. And that’s regardless of what great content or how many backlinks you have. What are crawlability and indexability? What affects crawlability and indexability? How to make a website easier to crawl and index? Tools for managing crawlability and indexability What are crawlability and indexability? To understand these terms, let’s start by taking a look at how search engines discover and index pages. To learn about any new (or updated) page, they use … [Read more...] about What are crawlability and indexability of a website?
Restricting website access
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
How good is the quality of your website, really? Here is a detailed list of questions every website owner should ask themselves. If the answer to every question below is yes, give yourself a big ole pat on the back. Most websites have flaws for some different reasons, mostly related to the limitation of resources. This 50 question long questionnaire might trigger something here and there for some of you or may bring some forgotten item from the long to-do list back into your mind. Is content structurally separate from navigational elements? Is the website optimized for mobile? How compliant is the website with W3C coding standards? Valid HTML/CSS? Are ‘alt’ tags in place on all significant images? Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files? Navigation Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text? Depth … [Read more...] about 50 Questions to Evaluate the Quality of Your Website