The European Union has announced it will end “unjustified” geoblocking within 9 months of passing the legislation. What is geoblocking? When a computer tries to access online content its IP address is sent to the server hosting the webpage. Geoblocking is the automatic exclusion or redirection of computers located in certain countries, identified by their IP addresses. So when you can’t access BBC iPlayer while on holiday in Spain – that’s geoblocking. The press releases deems 3 scenarios “unjustified”: The sale of goods without physical delivery – for example, a Belgian customer wishes to buy a refrigerator and finds the best deal on a German website. The customer will be entitled to order the product and collect it at the trader’s premises or otherwise organise delivery himself to his home (without the seller being involved); The sale of electronically supplied services – for example, a Bulgarian consumer wishes … [Read more...] about Changes you’ll need to make to comply with the EU’s geoblocking restrictions
Restricting website access
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
How good is the quality of your website, really? Here is a detailed list of questions every website owner should ask themselves. If the answer to every question below is yes, give yourself a big ole pat on the back. Most websites have flaws for some different reasons, mostly related to the limitation of resources. This 50 question long questionnaire might trigger something here and there for some of you or may bring some forgotten item from the long to-do list back into your mind. Is content structurally separate from navigational elements? Is the website optimized for mobile? How compliant is the website with W3C coding standards? Valid HTML/CSS? Are ‘alt’ tags in place on all significant images? Are text-based alternatives in place to convey essential information if this is featured within images or multimedia files? Navigation Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text? Depth … [Read more...] about 50 Questions to Evaluate the Quality of Your Website