share tweet share pin it e-mail share In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction and household-name websites like Wikipedia and Facebook were the biggest gainers of the year, while other informational sites showed marked declines in desktop search. SEARCH TRENDS IN 2016 As with everything surrounding search and Google, the goal posts are constantly moving. Last year was no different. In 2016, we saw: Google’s Core Update in January Mobile Update 2 in May Phantom IV in June/July Penguin 4.0 in October These led to large changes in yearly winning and losing trends for various domains. Some publishers, who were … [Read more...] about In or Out? Year in Review of Top Google Winners and Losers in 2016 –
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Google Year in Review: Top US Winners & Losers in 2015 –
share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
The Moz Year in Review 2017
Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue. Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that. Okay spacepeople: take your protein pills and put your helmets on. Launch to your favorite parts: Part 1: TL;DRCommencing countdown, engines on Part 2: SO MANY winsNow it's time to leave the capsule if you dare Part 3: Customer metricsYou've really made the grade Part 4: Financial performanceAnd the stars look very different today Part 5: Inside Moz HQThe papers want to know whose … [Read more...] about The Moz Year in Review 2017
Super Bowl Commercials With Hashtags Slipped To 50% In 2015
The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven’t included any adult-entertainment websites in this list – of which there were only three. Also, as there were no major Google updates in 2015, most of these problems were “home-made by the website operators.” The insights below each domain are from Juan himself, so a massive thank you for his input. 1) Choicehotels.com In May 2015 Choice Hotels consolidated all of its domains – comfortsuites.com, qualityinn.com, comfortinn.com and many more – into the main domain of choicehotels.com. The redirects are sound but the only hazard may be the fact the consolidated domains still return a 200 … [Read more...] about Which US sites gained the highest Google visibility in 2015?
What Toyota’s Crisis Can Teach Us About Managing PPC Campaigns
It is absolutely stunning that Toyota is embroiled in such a serious quality crisis. Toyota’s well-earned reputation for quality is legendary and is the envy of carmakers worldwide. Their quality control principles and methods are taught in leading business and engineering schools everywhere. In spite of all that, Toyota’s quality problems are now the subject of congressional hearings, lawsuits and blogs and everyone demands answers! Did they fix the right problem? How do they know the recall repair will work? What took them so long to figure this all out? And, what does this have to do with paid search? When things go wrong in PPC campaigns All of us who manage PPC campaigns know that things go wrong for from time to time even within our best campaigns. There are times when CTRs inexplicably plummet, ad spend goes through the roof, conversion rates tank or CPA doubles overnight. When things go wrong with PPC campaigns, our clients demand answers, too. While not … [Read more...] about What Toyota’s Crisis Can Teach Us About Managing PPC Campaigns
5 Trends In Local Search In 2015
Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search. 1. From Seven To Three, The Google Snack Pack In my opinion, the single biggest change in local search in 2015 was the number of local results dropping from seven to three on Google’s search engine results page (SERP). These results are now lower on the page, too, with local ads taking up more premium space. Don’t expect this to change! It’s now more important than ever to be in a top-three position in Google local results. Local businesses need to prepare, because “pay to play” is here to stay. 2. Near Me & Location-Based Services A recent Google study indicates that for local searches involving “near … [Read more...] about 5 Trends In Local Search In 2015
70% of consumers will leave a review for a business when asked
A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews about a local business’s products or services — the good, the bad and (sometimes) the downright ugly. So what impact do these reviews have on people searching for a place to spend their money? BrightLocal’s 2016 Local Consumer Review Survey Every year, BrightLocal (disclosure: my employer) surveys everyday consumers to gauge the sentiment and attitudes they have about the local companies they do business with. The purpose of the survey? To help small to medium-sized businesses (SMBs), digital marketing agencies and SEOs understand how online reviews influence the purchasing decisions consumers make as they … [Read more...] about 70% of consumers will leave a review for a business when asked
How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America. But recent business catastrophes such as the 2010 Toyota Recall and the BP oil spill disaster have proven that stance to be dramatically wrong. Bad Publicity Effects Small Businesses, Too However, what many business owners may not realize is that you don’t have to be a multi-billion dollar company making international headlines to be affected by bad publicity. With the amount of activity on social media sites like Facebook and Twitter, one person’s complaint about a particular aspect of your business can quickly turn into an avalanche of negative feedback if not handled properly. Worse still, handling the initial negative comment or comments incorrectly can have an even more … [Read more...] about How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
How to Prepare Your Digital Marketing Strategy for 2015
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide. For each step, you will be presented with one or two options. Choose the option that fits your needs depending on where you’re at with your business – whether you’re just starting out or you’ve had your business for a few years already. Let’s get started! First Step: Option A: Set business goals If you’re just starting out, a successful marketing plan will take more time to put together. Since you don’t have a lot of information to feed off of, you’ll have to evaluate your … [Read more...] about How to Prepare Your Digital Marketing Strategy for 2015