By judethomas When it comes to looking for quality SEO tools that can be used by our team, one thing that we look for is versatility. This means that we look for multi-faceted tools that can accomplish a wide range of tasks with high efficiency. We have had many positive experiences with these kinds of tools, which include Ahrefs, SERPED.net, and Mangools Online Tools, as we are able to execute tasks and make our process much smoother. However, while versatile tools are really great to have, there are times that these tools would have multiple functions, but each function would only feel barebones and limited. We tend to avoid these types of tools and make sure that we get all the functionality for every tool. SEO Powersuite is one of these kinds of tools that is not only versatile but also helps us become more efficient with our work. Boasting four different SEO tools that allow users to be able to execute a multitude of tasks, we believe it is only fitting that this review would be … [Read more...] about SEO Powersuite Review Part 1: Rank Tracker and SEO Spyglass
Reviews toyota corolla 2015
Google Year in Review: Top US Winners & Losers in 2015 –
share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
Super Bowl Commercials With Hashtags Slipped To 50% In 2015
The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015
What Toyota’s Crisis Can Teach Us About Managing PPC Campaigns
It is absolutely stunning that Toyota is embroiled in such a serious quality crisis. Toyota’s well-earned reputation for quality is legendary and is the envy of carmakers worldwide. Their quality control principles and methods are taught in leading business and engineering schools everywhere. In spite of all that, Toyota’s quality problems are now the subject of congressional hearings, lawsuits and blogs and everyone demands answers! Did they fix the right problem? How do they know the recall repair will work? What took them so long to figure this all out? And, what does this have to do with paid search? When things go wrong in PPC campaigns All of us who manage PPC campaigns know that things go wrong for from time to time even within our best campaigns. There are times when CTRs inexplicably plummet, ad spend goes through the roof, conversion rates tank or CPA doubles overnight. When things go wrong with PPC campaigns, our clients demand answers, too. While not … [Read more...] about What Toyota’s Crisis Can Teach Us About Managing PPC Campaigns
How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America. But recent business catastrophes such as the 2010 Toyota Recall and the BP oil spill disaster have proven that stance to be dramatically wrong. Bad Publicity Effects Small Businesses, Too However, what many business owners may not realize is that you don’t have to be a multi-billion dollar company making international headlines to be affected by bad publicity. With the amount of activity on social media sites like Facebook and Twitter, one person’s complaint about a particular aspect of your business can quickly turn into an avalanche of negative feedback if not handled properly. Worse still, handling the initial negative comment or comments incorrectly can have an even more … [Read more...] about How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)