Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Gets Its Affiliates On, Summit-Style Watching Shawn Collins of the Affiliate Summit conference tweeting about a big party at the Googleplex last night, I wondered what was up. Turns out folks were being entertained as part of Google’s own Google Affiliate Network Client Summit.Whoa. Is that new? Nope. Google tells me this is the 5th annual summit they’ve held. This […] Betting On The Link Building Boondoggle Bonanza I recently read Is Most Of SEO Just A Boondoggle? and the subsequent comments and attacks on the author Jill Whalen, and it’s become my own tipping point. Enough is enough. Every word of that column was right on the money. It’s just rare (and welcomed) for a well known expert to state in a […] SMX Sao Paulo Next Week – Register Now! Search Engine Land’s own Danny Sullivan is among the headliners … [Read more...] about The Day In Search, July 28, 2009
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Prior to the FIFA World Cup in Brazil last year, shoppers at a busy bookstore in Sao Paulo that specializes in literature for children were invited to read bedtime stories before they left the shop. The shoppers were enthusiastic about putting on their warmest and friendliest voices, which were recorded on their Android, iOS, or Windows-powered smartphones. The customers of PanaPaná were likely to be adults looking for a new entertaining or educational title for their children. However, the bedtime stories they recorded on their smartphones were not for children in their families; they were actually intended for children without families. The stories were recorded on the popular mobile messaging application WhatsApp, and they would later be played for the enjoyment of children under the care of Casa de Criança Santo Amaro, an orphanage located in Sao Paulo. The WhatsApp storyteller project was a collaboration between an advertising agency, a non-governmental organization … [Read more...] about What’s Up With WhatsApp Marketing Outside of the US?
With all of the recent acquisitions by Yahoo! and Google, I decided to take a closer look at some of the companies that Google has purchased. I’m glad I did. I came across a couple of papers I hadn’t seen before, and learned a little more about some of Google’s employees that I didn’t know. 2007 ZingkuPostiniGrand Central CommunicationsZenter, Inc.Peakstream Inc.FeedburnerPanoramioGreen Border TechnologiesMarratech AB’s Video Conferencing SoftwareTonic SystemsDoubleclickGapminder’s Trendalyzer SoftwareAdscape Media 2006 Jotspot, Inc.YouTube, Inc.Neven [email protected] SoftwareWritelyMeasure MapdMarc BroadcastingReqwireless, Inc.Transformic, Inc. 2005 AndroidAkwan Information TechnologiesDodgeballUrchin Software 2004 ZipdashWhere 2 TechnologiesKeyholePicasaIgnite Logic 2003 Genius LabsSprinksKaltixApplied SemanticsNeotonic SoftwarePyra Labs 2001 OutrideDeja Zingku(Added September 27, 2007) Today, there was a note on the front page of the Zingku web site … [Read more...] about Google Acquisitions – SEO by the Sea
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Burger King Spams Google Home, Similar Images, Featured Snippets & Ask.com Privacy Bug This week in search, I covered how Burger King spammed Google Home devices all across America. Google announced product schema support... Google Featured Snippets Showing More Images Now Yesterday we reported that featured snippets can source images from different content sources, so the content they scrape can be on site A, while the image they show in that scraped content can be from site B... Tweeting At Googlers Likely Won't Land You In The Google Bird House There are some really paranoid folks out there, those that think if they post anything publicly about their web sites, it might lead to a … [Read more...] about Daily Search Forum Recap: April 14, 2017
If your goal as a content writer is to have a piece of content show up in Google's top 10 results, you have to know SEO best practices and be aware of a variety of variables that could impact rankings. For example, the need to focus on specific locations and devices, the text’s readability for target customers, article length optimization, and plagiarism issues; this is a lot to think about, but there is one tool that can help you with all of these issues. Using the SEO Writing Assistant tool, SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. This research helps you to take a look at the best practices of content writers throughout the world, not from the theoretical side, but in how people are creating and optimizing their content. We also give some specific recommendations for content optimization based on actual content from Google Top 10 rivals for target keywords. It is worth noting that a fourth of all the … [Read more...] about [SEMrush Research]: 15 Content Optimization Practices