I’ve spent the weekend playing with a new Windows 8 computer as well as a Microsoft Surface tablet. My first impressions so far? Isn’t it a pity that Microsoft ruined Windows with all this touch stuff. I’m going to keep playing with both and trying not to have a knee-jerk reaction. But Microsoft’s big picture with Windows seems to be that touch-capable devices are part of our future, so we’d better touchify everything. The problem is, what works on a desktop computer doesn’t necessarily work on a tablet — or on a non-touchscreen computer. With Windows 8, trying to open the important “charms” sidebar panel is consistently a challenge. I have to get my mouse in the right spot and hope that it opens up. At first, I thought this was a problem unique to running Windows 8 virtually on my Mac. But I found it’s the same issue if I try to use my mouse to open the panel using a shiny new Acer touchscreen built for Windows 8. In … [Read more...] about Windows 8: A Touch Too Far?
Right click mac mouse
Today’s news briefs: Google AdWords Editor update, Yahoo Search Marketing content upgrades, and upcoming features for Microsoft’s adCenter. An in-depth guide to some great Firefox plug-ins for search engine marketing professionals, followed up by the free tool of the week: Google’s Conversion Optimizer. Quick News Briefs Google Adwords: AdWords Editor 6.5 for Windows and Mac As reported on the Inside AdWords blog, Google has released a new version of their very handy offline management tool which includes several features to help you navigate and manage your account, such as a new Keyword Opportunities tool, horizontal scrolling in the data view, and auto-sizing columns. More info and download instructions are available at the Adwords Editor Help Center. Yahoo Search Marketing: A better content network? From the Yahoo Search Marketing blog: We’ve been gradually moving Content Match to a new matching technology over the past few months. The new technology not … [Read more...] about Crucial Firefox Plugins For SEM Professionals; Put Google To Work To Meet CPA Goals
Chrome, Chromium & What Is The Cr-48? Before I dive in, some background about the computer. Let's start with Chrome. That's Google's web browser, which was launched back in September 2008. If you're unfamiliar with it, it's a browser just like Internet Explorer or Firefox. Google released its own browser saying it hoped that it would help keep the web browser space competitive and better able to handle increasingly sophisticated software programs and applications that run within the browser itself. For example, in the "old days" of personal computers, you had software that you installed to do word processing (say Word), or to do email (say Outlook), or to do photo editing (such as Photoshop). As the internet emerged, you also had web browser software that let you view web sites. As the internet evolved, programs and services written to work within your web browser emerged. These days, it's possible to do word processing, email, photo editing and much more all from within a web … [Read more...] about The Google Chrome OS Cr-48 Notebook
Having covered all the basics of how to make tabular data tell a story using custom cell formatting and conditional formatting for both static tables and pivot tables, we’re now going to jump into the really fun stuff: charting data out in Excel. I’m not going to cover the basics of creating charts in this post. If you want a primer, you can find this resource from Microsoft for the PC and this one for the Mac. 1. Remove Noise From Your Chart’s Background When you’re presenting data, it’s very important to reduce the noise and hone in on actionable signals. If you have read just about anything I’ve written about Excel, you’ll know I loathe gridlines in tables. And yet, until I viewed this presentation by Ian Lurie, I was blissfully oblivious to gridlines in charts. But then, they cause my eye to stumble, too. And that’s the problem with noise: it distracts you from the essential stuff. Gridlines are super easy to get rid of. First, … [Read more...] about 10 Tips To Make Your Excel Charts Sexier
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re missing out on. Yesterday, I spoke with John Gagnon, Bing Ads Evangelist and all-around Excel whiz, and asked him to share some tips for beginner, intermediate, and advanced level tips that paid search managers can start putting to use in 2014. This is the first in a three-part series we’ll be publishing this coming week to usher in the New Year with an extra boost of Excel savvy. Beginner Tip: Don’t under estimate the time-savings to be gained from Keyboard Shortcuts. I hesitate to even qualify these as beginner tips because it’s easy to have worked with Excel for years and not know every shortcut. Rule of thumb: don’t waste time using your mouse if you don’t have … [Read more...] about Part 1, Huge Time Savers For Beginners (And Beyond)