Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and planning, rather than isolated lookups, which is currently the dominant use case for maps. Overall, the new version of Bing Maps gets much closer to Google Maps in terms of functionality and in some areas exceeds it with a more user-friendly experience. There’s also a quasi-assist from MapQuest, with Bing emulating the former’s “layered” results which allow simultaneous display of multiple category searches on the same map area. Google Maps has a nearby search feature (one of my favorites) that allows users to find a location and then search for other types of businesses around it. But you can’t search for several business categories and see them plotted on the … [Read more...] about Bing Adds New Tools, Enhanced Content To Mapping Upgrade
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Come up with a list of base keywords that will be used to come up with more ideas. Expand upon your base keywords using autosuggest and/or other means. Find search volume, competition and/or prioritize your list of keywords. This post will tackle some little-known, alternative ways to accomplish steps 1 and 2, to come up with a greater number of keyword ideas without relying purely on brainstorming or the Google Keyword Planner. Bing Image Search On Mobile Back in April, Bing added a layer to its search suggestions for images, but only for mobile search. These intelligently grouped “bubble” suggestions are different from the old autocomplete suggestions for images (which are still available), and they provide a bounty of useful keyword ideas. Type in a very broad keyword to the search box, and Bing will give you semantically related modifiers that can be added to the search. Under each bubble, there are also related suggestions. To easily access the suggestion on your … [Read more...] about Four Tools To Break You Out Of The Keyword Research Box
To learn more about keyword research, check out the keyword chapter of our recently updated SEO guide. Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. To select the right keywords, data must be collected and analyzed so projections on return can be made. Gathering the necessary data, however, can be expensive and many businesses will not invest in best-of-breed SEO tools. For those with limited budgets and without access to paid SEO tools, impactful keyword data is not out of reach. There are plenty of data sources and tools that can be used for free or offer free versions. By leveraging several free tools, advertisers can generate enough information to make informed decisions on keyword targets and set themselves up for successful SEO campaigns. Below are three such tools. In a … [Read more...] about 3 Free SEO Tools for Identifying Target Keywords
In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled this free SEO tools list that can help you with on-page optimization. Keyword Research 1. Google AdWords Keyword Planner: You can use this tool to search for keywords and ad group ideas, determine how specific keywords may perform, and create new keyword list by multiplying multiple keywords lists. AdWords Keyword Planner also helps you choose competitive bids and budgets. Here is how to use Keyword Planner to search for new keywords: Click on “Search for new keyword and ad group ideas.” Enter one or more of these: phrases that describe your product, URL of the page on your website, the relevant category of the product. Click on “Get … [Read more...] about Top 25 Free SEO Tools for On-Page Optimization
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?