River by leon bridges

Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term. Though there is improvement, traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines. Their challenge is to monitor search algorithms and find new ways for getting their clients’ websites to appear at the very top of search results. What happens after that is not of their concern. Exposure, repeated exposure and increased inbound human traffic to sites are primary goals. The Usability tribe is more like an interbred family of blended bloodlines from different smaller tribes, such … [Read more...] about Why Blending Usability & SEO Really Matters

One of the unique seasonal activities to do this time of year is to make a trip out to a nearby farm and wander through mazes carved out of corn fields. Designers of these mazes often make them to form interesting pictures or written messages when seen from a bird’s-eye view. I’ve selected a handful to look at here from Google Maps, Yahoo! Maps, and Live Search Maps, so enjoy! Farms which create cornfield mazes are really lucky if they get their mazes captured in the satellite or aerial photos used by the online mapping providers. Cornfield mazes are by nature seasonal, so there’s generally only a small number of months in which their patterns could be seen and captured from the air. Those mazes that are lucky enough to get photographed while they are live can enjoy yet further promotional value all year long as people find the pictures and show them to their friends. A few of the corn field mazes out there this year are sporting political patterns to derive a bit of … [Read more...] about Viewing Cornfield Mazes Via Online Maps

Industry news Louise Linehan, 10 Apr 2018 On Friday 6th April, we teamed up with our agency customers Sagittarius to bring together digital thought-leaders and delegates from major brands, to discuss the subject on everyone’s lips: The future of SEO. From voice search, through to customer experience and integrating datasets, we explored the topics that are becoming unavoidable in digital and, indeed, business. The day was a resounding success and we can all safely say that we came away wiser, reenergised and eager to put our takeaways into practice. Read on to view the talk slides. The day’s events Hosted on the river-front in London Bridge, ‘The Future of SEO’ matched inspiring insights with an equally inspiring location. The agenda Paul Stephen, CEO of Sagittarius, kicked off the day with a quote from Arthur C. Clarke based on the idea that, to be able to predict the future, we have think … [Read more...] about The Future of SEO is Now