If a website has been affected by Panda 4.0, the first action step is to audit the content. This kind of audit is not easy, as you have to look at the website as objectively as possible. That might mean you need to bring in another person to help give an unbiased opinion. Ask such questions as is the website content thin, duplicate, or simply of little value? Is it hard to read? If so, you might need to start consolidating content or getting rid of it altogether. You will also need to create new content. Make sure you have a good strategy in place and focus on developing content that is engaging and interesting to users. You want your contribution to the web to be unique and valuable. … [Read more...] about Ask the Experts: What’s Changed After Panda 4.0?
Robots txt allow css and js
Bonus Curious what most companies choose? BuiltWith.com provides a pie chart of Ecommerce Usage Statistics that point to Magento, WooCommerce and Shopify as the top three e-commerce platforms selected by the top 100,000 sites online. My personal experience is that Demandware and WebSphere are also considered/implemented quite often — perhaps it’s my perception, but it seems like they’re in the mix more than the pie chart seems to indicate. … [Read more...] about SEO requirements for a new website platform
Alternatively, if you want to delete a folder or a set of URLs beginning with a string, you can submit the pattern to Baidu Webmaster Tools. This pattern must end with a slash (/) or a question mark (?) — e.g., http://www.example.com/404page? or http://www.example.com/404folder/. … [Read more...] about What SEOs need to know about Baidu in 2017
Clicks per keyword – this lets you see how your keywords are ranking in searches so you can determine which keywords to work on. Impressions per keyword – this stat shows you how many times someone saw your keyword overall. If you have a lot of impressions but very few clicks, your page description or title may need to be rewritten. Click-through ratio – This is the click to impressions ratio. Search position – this stat tells you which page your keywords placed your search results. Queries – you can filter the report to show you specific information. Page filter – likewise, you can filter your website by URL to see how individual pages are performing. Countries – you can filter the results by country, too, to see how well your website is doing in individual countries. This is very helpful for global businesses. Devices – filter the results by tablet, mobile, or desktop to see how your site performs on each platform. Search Type – … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Implementing responsive web design.Inserting the viewpoint meta tag in content.Minifying on-page resources (CSS and JS).Tagging pages with the AMP cache.Optimizing and compressing images for faster load times.Reducing the size of on-page UI elements.Be sure to test your website on a mobile platform and run it through Google Pagespeed Insights. Page speed is an important ranking factor and can affect the speed to which search engines can crawl your site. … [Read more...] about 11 SEO Tips & Tricks to Improve Indexation