Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick up your loss, he said. Cohen’s comments on paywall issues were part of a wide-ranging interview I had with him about Google and its news service. In the interview, Cohen also repeatedly stressed that publishers are free to deal with Google as they like. And if they wanted to exclude Google in favor of a competitor like Microsoft, they have that choice — though Google would prefer to work with everyone. Indeed, Google’s inclusion of many diverse sources is one reason he thinks Google might take hits from certain publishers that don’t criticize Yahoo News, which is a far more popular news service … [Read more...] about Josh Cohen Of Google News On Paywalls, Partnerships & Working With Publishers
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In the battle between search engines and some mainstream news publishers, ACAP has been lurking for several years. ACAP — the Automated Content Access Protocol — has constantly been positioned by some news executives as a cornerstone to reestablishing the control they feel has been lost over their content. However, the reality is that publishers have more control even without ACAP than is commonly believed by some. In addition, ACAP currently provides no “DRM” or licensing mechanisms over news content. But the system does offer some ideas well worth considering. Below, a look at how it measures up against the current systems for controlling search engines. ACAP started development in 2006 and formally launched a year later with version 1.0 (see ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?). This year, in October, ACAP 1.1 was released and has been installed by over 1,250 publishers worldwide, says the organization, which is backed by the European … [Read more...] about ACAP Versus Robots.txt For Controlling Search Engines
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, then take a further look back in search engine history with the assumption (for you history and strategy lovers,) that a successful strategy used once, may well be used again in similar circumstances. Google & The Semantic Web In the interim, since September of 2011, Google has taken increasingly more steps in becoming more semantic-web like in nature and in the migration of its SERPs, resembling those of an answer engine. For example, Google has added explanations to the Knowledge Graph. Subsequent to that, on November 9th, Google adopted GoodRelations as part of schema.org. Aaron Bradley wrote an excellent article about that, and you can read more details here if … [Read more...] about Is Google Hijacking Semantic Markup/Structured Data?
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause. I mean, would we have a Google Disavow Links Tool if Bing hadn’t released one first? Maybe; but I still applaud Bing for catering to SEOs. Bing Webmaster Tools has a lot to offer, and in this post, I aim to profile all of its major features. This information comes from both Bing documentation and firsthand experience. Adding & Verifying A Website Adding a site to Bing Webmaster Tools is easy. After logging in, enter the URL for your site’s home page and click the “Add” button. From there, you’ll be directed to a screen to enter basic information and a sitemap URL. Before you can begin maintaining your site and viewing data, the website must be verified. After adding a site, “Verify Now” will appear, giving you three options for … [Read more...] about The Ultimate Guide To Bing Webmaster Tools