The answers to these questions are important elements to the Google vs. Bing story, as both search technologies are hindered by what can be interpreted through a keyword phrase, or consumers’ “natural language,” alone. Microsoft is focused on this root issue and continues to innovate at a rapid pace. Both engines are working to resolve current query search challenges and simplify our decision process to get information. Another big change emerging surrounds “real-time” results. Both engines announced their agreements with real-time data sources recently, raising questions about the SEO implications for marketers’ social media and content strategies in 2010. … [Read more...] about 7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010
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Certainly the search engines need to get their act together more, however. It’s time to stop referring people to the REP site which is run by no one. It’s time to stop having a myriad of help pages scattered about within their respective sites. Yes, they should continue to have their own help pages (see Google’s webmaster help from here; Bing’s from here). But I’d like to see Google and Microsoft take the lead to also consolidate material into a common site, perhaps building off Sitemaps.org. … [Read more...] about ACAP Versus Robots.txt For Controlling Search Engines
Site Move The Site Move feature allows you to notify Bing that your site has moved to a new domain (or that you’ve moved a section of your site elsewhere). While Bing will generally pick up the redirects and change the indexing regardless, the Site Move feature can speed up the process. … [Read more...] about The Ultimate Guide To Bing Webmaster Tools
Stick to industry standards and standards recommended by the search engines. Always provide unique and interesting content on your pages. Keep your information fresh and relevant. Provide clean sitemaps and make use of the feature. Mark up your pages for rich snippets, if you are not sure how to do that, engage experts to help you or look for automated software that can provide the same! … [Read more...] about Is Google Hijacking Semantic Markup/Structured Data?
Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link. Say what? A couple visuals […] … [Read more...] about The Day In Search, September 27, 2012