With digital marketing, it’s impossible to control the direction of discussions about your brand and its peripheral subject matter. Customers have an unlimited number of outlets for their discussions. You may be able to moderate comments on your own properties, but the conversation is taking place elsewhere, and there’s nothing you can do to stop it. This is true whether you’re involved in digital marketing or not. … [Read more...] about 5 Digital Marketing Tactics that Make You Look Like a Robot
Robots used in space
The optimization is really quite remarkable. In fact, all of our rules-based algorithms that we have invented to-date still cannot be used to find approximate solutions to extremely difficult or impossible numeric maximization and minimization problems. Yet, using a simple model of how birds flock can get you an answer within a fraction of time. We have heard the gloom and doom news about how AI might take over the world some day, but in this case, AI helps us solve a most amazing problem. … [Read more...] about Using Artificial Intelligence to Solve #SEO
Robots.txt Robots.txt is a file you place in your website’s top level directory, the same folder in which a static homepage would go. Inside robots.txt, you can instruct search engines to not crawl content by disallowing file names or directories. There are two parts to a robots.txt directive, the user-agent and one or more disallow instructions. … [Read more...] about Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?
I gave it a whirl last night and also talked with cofounder and CEO Max Ventilla, a former Googler, about the service. Ventilla isn’t the only Googler involved in the project. There five from Google in all, including former Google News product manager Nathan Stoll. Another five were formerly with Yahoo, Ventilla said and a further five come from other tech companies, giving the company currently 15 employees. It has funding from August Capital and from individual investors such as Sep Kamvar, Marc Andreesen and Jim Lanzone. … [Read more...] about Aardvark “Help Engine” Opens To Wider Use
simply won’t make searchable the content you flag. Does it prevent spidering? No — indeed, to see the tag, it has to spider … [Read more...] about Yahoo Supports New Robots-Nocontent Tag To Block Indexing Within A Page