Content will always be king, and good SEO means your site possesses a good amount of quality content. This is content users and customers find relevant, useful, and something they’re willing to share. SEO best practices say your links and pages are easily crawlable and search friendly. It’s an indication that you’ve put in quality time conducting the keyword research necessary to write relevant content people are looking for. … [Read more...] about I’m Using AdWords. Do I Really Need SEO?
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An SEO Manager’s Work is Never Done – and Neither Is Achieving Better RankingsAs an in-house hiring manager, your job is to be the people wrangler – to set up the in-house SEO structure in such a way that your strategy will benefit significantly from these efforts. … [Read more...] about How to Develop Your In-House SEO Structure
Take a look at an example of one of our knowledge articles to get a sense for how this all comes together, or see how the content is interlinked by browsing a Community space. … [Read more...] about SEO Strategies for Knowledge Base Self-Serve Customer Success
Not All Agencies Are Well-Intentioned While most modern SEO agencies with a decent reputation have earned their place as trusted authorities, there are still dozens, if not hundreds, of ill-intentioned scammers taking advantage of people who know nothing about SEO. They make unreasonable promises, offer obsolete services and generally use bad practices to manipulate rankings for short-term gain. … [Read more...] about Why Grave Misconceptions About SEO Still Persist
All of the footprints (customers, customer interactions, customer lists, word of mouth marketing, organic links, a traffic stream outside of search, etc.) that comes along with having a successful company, works as a foundation which helps the SEO efforts boost the site even higher into the search results. As a bonus, those existing footprints on the web are also the hardest for competitors to clone. Once you have them, you have a lasting competitive advantage. … [Read more...] about Would Your Company Be A Good SEO Client?