Google Ads is expanding close variants to include words that have the same meaning as the original keyword.This change, rolling out in the coming weeks, will impact broad match modifier and phrase match keywords.Previously, close variants would only match for queries that included at least some variations of the original keywords.For example, the keywords “lawn,” “mowing,” and “service” would match for “services to mow my lawn.”Now, close variants can match for queries that do not contain the chosen keywords at all. As long as they share the same meaning.So those same keywords could match for a query like “grass cutting and gardening services.”The same changes will apply to phrase match keywords as well.When before they would only match for queries that contained an exact phrase, they can now match for queries with phrases that share the same meaning.Google notes that an exception to this change will apply, so advertisers can … [Read more...] about Google Ads Close Variants to Include Words With the Same Meaning
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Google’s John Mueller said on Twitter that your web pages do not get better rankings if they are crawled more often by Google. A webmaster wanted to know if Google changed crawling behavior if pages delivered a “304 not modified” HTTP status code instead of a “200 OK” HTTP status code.John Mueller said one year ago that a 304 HTTP status code means that Google’s crawler doesn’t have to request the full page:No, it just doesn't need to request the full page at that moment, I don't think that would change future requests.— 🍌 John 🍌 (@JohnMu) March 29, 2018 He added yesterday that Google crawls websites that do not change often less, and that more crawling does not mean better rankings:If we assume that a page doesn't change frequently, we might crawl it less, but that's fine (more crawling doesn't mean better ranking). Overall, a 304 is more a sign that we can crawl a site more (since the bandwidth & open request are … [Read more...] about Google: more crawling doesn’t mean better ranking
18th June 2019 - 4 minutes read News Social Media Ruth OBrien - Social Account ManagerFacebook have finally confirmed plans for their new digital currency, which is expected to launch next year. The currency will be called Libra and will be managed via a digital wallet named Calibra. But why are Facebook getting into currency and blockchain technology? And what will this mean from a marketing perspective? Let’s take a look… The digital wallet will be available in Facebook’s Messenger and WhatsApp products, as well as a standalone app. Functions will include transferring funds to friends, paying bills and even using your phone to pay instore, such as for coffee – much like Apple Pay. Facebook are positioning the move as a solution for users who don’t have easy access to basic financial services, particularly in developing countries. This sounds lovely from a PR perspective, but we all know what Facebook’s end game is … [Read more...] about Facebook’s new crypto currency – what does it mean?
Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by Ginny Marvin at Search Engine Land who covered this in detail.Like I said, Google quietly posted it in their help docs and didn't really make any mention of it beyond that. Google said this is "powered by Google’s machine learning" and it will expand exact match to also "match with the intent of a search, instead of just the specific words." "This means your exact match keywords can show ads on searches that include implied words, paraphrases, and other terms with the same meaning," Google added.Here is the example Google has given us:Let’s say you’re marketing for a travel business. If you’re using the exact match keyword [yosemite camping], your ads may show on other terms like “yosemite campground,” “campsites in yosemite,” or … [Read more...] about Google Ads Expands Exact Match To Include Same Meaning Of Words
share tweet share pin it e-mail share Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, this decision by Google could effectively strip them of their key data source. Preventing negative reverse-engineering – autocomplete only intended for user functionality Google autocomplete tries to predict a user’s query as they type. According to Google, services have been able to integrate autocomplete API results in non-Google contexts. Screenshot: google.com Keyword research tools in particular have, according to the search engine, taken advantage of this non-official, non-published API to integrate results into their keyword suggestions. However, Google has now described … [Read more...] about Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools –