Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. On February 21, 2019 WebKit (the web browser engine that powers Safari, Mail, App Store and more) announced the next iteration of Intelligent Tracking Prevention with iteration 2.1 or ITP2.1. The largest and most impactful change in IPT2.1 is to client side cookies, which will now be capped to seven days. From WebKit’s announcement: “With ITP 2.1, all persistent client-side cookies, i.e. persistent cookies created through document.cookie, are capped to a seven day expiry.” In layman’s terms, this means a user visiting your site with Safari today will be viewed as a new/separate user eight days from now if they don’t directly interact with your site during that … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
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Google's John Mueller said on Reddit that higher page count "means nothing" for ranking higher in Google. He said, in fact, he has seen case studies from the SEO community where reducing the number of pages results in overall better rankings in Google search. But the number of pages on your site is not a specific ranking factor in Google.John wrote:A higher page count means nothing (otherwise everyone would have an infinite calendar on their site, or heck, two.) There's (still) no magical ranking factor that results in a site ranking better if it has more pages indexed. If anything, anecdotally from conference presentations & talking with folks, large sites that reduce the number of indexed pages end up ranking better (usually from cutting out cruft, merging similar content, etc). Of course, if you have more things to say about the niche that you're active in, by all means create more great content for it, but if you're thinking about just splitting your existing content out … [Read more...] about Google: Higher Page Count Means Nothing For Search Rankings
These days, SEO is changing and growing faster than ever, and our strategies for optimization have to change too. Rather than reverse engineering content that ranks by dissecting Google’s algorithms, we’re starting to find that we need to go beyond finding keywords, instead delving into the meanings behind them. The general industry consensus is that the psychology of user intent is going to grow in importance as we enter the age of semantic search. Today, we’re looking at exactly what semantic search is, what it means for us, and what we can do about it. Semantic Search: What Is It? Essentially, semantic search is an umbrella term for the growing tendency for search engines to factor in user intent, and the wider context for keywords. It’s predicted that this will eventually include a search engine’s ability to infer details from unwritten subtext. For example, you can ask a human “where is the hottest country?” and then ask, “how hot is … [Read more...] about What Does Semantic Search Mean for SEO?
Google Ads has upgraded its exact match targeting capabilities to now include keywords that have the same meaning.Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.Previously, using exact match meant ads were only served when specific words were used.Going forward, advertisers using exact match keywords will also have their ads shown on searches that include implied words, paraphrases, and other terms with the same meaning.As long as the intent of the search matches the original keyword, an ad will be shown.“Let’s say you’re marketing for a travel business. If you’re using the exact match keyword [yosemite camping], your ads may show on other terms like “yosemite campground,” “campsites in yosemite,” or “yosemite national park ca camping.””Google is making this change, it says, because roughly 15% of searches conducted every day are new.So people may be searching … [Read more...] about Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by Ginny Marvin at Search Engine Land who covered this in detail.Like I said, Google quietly posted it in their help docs and didn't really make any mention of it beyond that. Google said this is "powered by Google’s machine learning" and it will expand exact match to also "match with the intent of a search, instead of just the specific words." "This means your exact match keywords can show ads on searches that include implied words, paraphrases, and other terms with the same meaning," Google added.Here is the example Google has given us:Let’s say you’re marketing for a travel business. If you’re using the exact match keyword [yosemite camping], your ads may show on other terms like “yosemite campground,” “campsites in yosemite,” or … [Read more...] about Google Ads Expands Exact Match To Include Same Meaning Of Words