The past couple of weeks have brought a number of substantive updates within the Google ecosystem. Among the more notable developments is the new editor in Google Ads, updated functionalities in Gmail, and what Google calls the “Masterful Mobile Web” resource for webmasters. Going beyond the news, guest speakers Casie Gillette, Sr. Director of Digital Marketing at KoMarketing and Colin Gray, Founder of ThePodcastHost.com will discuss best practices for content marketing research in this week's Marketing Scoop podcast. They will address everything from how to use the best tools available to how to determine the topic that will resonate most with your target audience. You don't want to miss it. Feedback and comments are welcome! Please feel free to weigh in on the digest as well as this week's podcast. Google Search News Hotel Search Update Google announced the expansion of its "hotel search experience" to include a wider range of … [Read more...] about Google News Digest: 15 Years of Gmail, Mobile Usability Resources, Ads Editor V1
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SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West features multiple tracks filled with sessions that cover: search marketing topics including search advertising, SEO, technical SEO, analytics and more. the latest actionable tactics you can immediately use to improve your campaigns. all experience levels, from beginner to advanced. There’s something for everyone, all the time. You’ll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX West is the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds up your alley, read my … [Read more...] about What to expect when you attend SMX West. Here’s your special preview!
If you’re looking for something to do, there are several event search engines you might use: Upcoming.org and Zvents are two biggies, while Joobili is a smaller one that combines events with travel search. But all of this is for finding offline events. What about the thousands of things happening on the web every day? Enter Live Matrix. It’s a new site that’s just launched (into private beta) with enormous ambitions: to serve as a guide to everything happening online. “We don’t include anything happening offline,” says co-founder Sanjay Reddy. “We include anything happening online that has a start time.” Sure enough, Live Matrix has web-based events that include video/TV premieres, audio webcasts, product launches, special sales/auctions, live chats, games and contests, and even things happening in virtual worlds. Live Matrix has a crawler that it uses to extract data from certain web sites, and will also offer tools for anyone else to … [Read more...] about Live Matrix Wants To Be Your Guide To The Live Web
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life” opportunities? According to a recent survey featured on eMarketer, the average American spends a little over three hours per day online. That leaves quite a bit of time not spent on the Internet. That also leaves quite a bit of time to get out and build links through live events, partnerships and the magic, link-building word… relationships. Getting out and participating beyond the computer screen can result in links just as easily, if not more easily, than through online methods. Plus, you give yourself the chance to meet people who may be able to help your business in new ways. Below are a few places to start. Local Events Have you ever spent hours poring over a document, only to … [Read more...] about 7 Real Life Ways to Build Links
Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend the show. Here’s why: Constant Change, Constant Challenge, Constant New Opportunity Online marketing continues to evolve at a breakneck pace. This creates great new opportunities for marketers, but it also suggests that there’s turbulent change afoot, with budgets, priorities, tactics and techniques changing rapidly to keep pace with burgeoning new channels and opportunities. Now more than ever it’s crucial for anyone involved in online marketing to keep up with this accelerating change, overcome new challenges and opportunistically embrace new approaches – and do so while maintaining an edge on your competitors. … [Read more...] about What To Expect When You Attend Our @SMX Search Marketing Event