Running a business online

Loyalty is important in any relationship, and that includes the relationship between a business and its customers. Without loyalty, the connection is thin and easily torn. Consider these 7 tips to improve customer loyalty for your small business online. Do What You Say Be honest with your pitch. If you oversell your product or service and customers are underwhelmed by it, your business’ reputation will pay big. Stay true to your word and keep your promises! Personalize Content Who is your target audience? What kinds of things do these buyer personas look for in an online business? Put yourself in their shoes when considering colour, style, language, etc. By personalizing content you can make your target audience feel like just that – targeted and catered for. Share Your Story People like to know the context. Sharing your story and your business’ journey is like opening up a photo album to show a new lover photographs from your childhood. It helps customers understand, … [Read more...] about How to Improve Customer Loyalty for your Small Business Online

Do not be daunted by the challenge that lies ahead for your businesses today. The commercial landscape might appear to be dominated by the heavy hitters and high-tech start-ups who are all up to speed on the latest trends and practices. These enterprises can have a leg up on the competition now, but the ability to transform your brand from nothing to a credible online presence is just a matter of following some important prompts. What any marketer needs to kick start their program and accelerate the visibility of a service or product is the tools to make it all possible. Just heading to a website host and choosing a domain name is barely scratching the surface for what constitutes optimisation in 2018. The hard work starts with the details. Do you know the tips and tricks to optimising your businesses’ online presence? Read on to find out! Photo: Ongap, Bigstock Business owners do not need graduate degrees in website design or social media integration, but they should have a … [Read more...] about How to optimise your business online

Quick facts about Russia 143+ mln country population, 65+ mln. Internet users (only 45,4% penetration) €8 bln. e-commerce annual turnover 30% year over year growth of internet users The association between overseas products and higher quality still holds from the times of the Soviet Union. All other things being equal, a consumer will choose a foreign product. The most important traffic sources Search marketplace Yandex 53%, Google 36%, Mail.ru 9%, 2% – others (differs slightly across different Russian-speaking countries). Top 5 Yandex algorithm specifics Yandex has its own “Pagerank”, so-called “Theme Citation Index”. Yandex is extremely content-sensitive. Small corrections strongly impact rankings. Yandex uses behavioral factors heavily. Much more heavily than Google. Yandex filters out paid links instead of penalizing a website they point to. Yandex has a strong affiliate filter that distinguishes websites that belong to one owner. Top 5 … [Read more...] about How To Promote Business Online In Russia

For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web presence. Lack of resources or knowledge about web development can often keep a small business offline. But for small, local businesses, a website can serve as digital storefront, providing a platform to convince consumers that the company is a reliable, trusted operation and provides them with the information necessary to easily and quickly make a purchase. The research firm BIA/Kelsey notes that the website now serves as the core of local business marketing, combining all other forms of advertising including print, Internet Yellow Pages, mobile, SEO/SEM, video, reputation management and e-mail/direct mail. So what do you need to develop a high-quality website for your business? Here are five tips to get you started: 1. Create A Website! There’s no excuse for a local business not to have a website in 2011. There are a variety of online … [Read more...] about 5 Tips To Get Your Local Business Online In 2011

The rumor becomes reality. Microsoft has named Dr. Qi Lu, formerly of Yahoo, to run its Online Services Group. And Brian McAndrews, as AllThingsD highlights, is leaving Microsoft. More details in the release below: Microsoft Appoints Dr. Qi Lu to Run Online Services Group Yahoo! veteran to oversee Internet offerings for consumers, advertisers and publishers. REDMOND, Wash. – Dec. 4, 2008 – Microsoft Corp. today announced that Dr. Qi Lu will join the company as president of the Online Services Group. Dr. Lu will lead Microsoft’s efforts in search and online advertising and all the company’s online information and communications services. Dr. Lu will report to Microsoft Chief Executive Officer Steve Ballmer. Lu most recently served as executive vice president of Engineering for the Search and Advertising Technology Group at Yahoo!, where he was responsible for development efforts around Yahoo!’s Web search and monetization platforms. Dr. Lu left Yahoo! in … [Read more...] about Dr. Qi Lu Named To Run Microsoft’s Online Services Group; McAndrews Departs