S 100s

Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective. Last month I analysed a large chunk of Google Adwords data from SEMrush to discover the most expensive keywords in the UK. Today, I’m releasing the same research for the US. The old adage suggests that everything is bigger in the States, and that certainly seems to apply to advertising expenditure. So, here are the top 100 terms, based on a massive dataset of 80m keywords… As you can see, the legal sector dominates, with the most expensive term closing in on a truly incredible $1,000 per click. It sounds insane, but consider that the average mesothelioma … [Read more...] about The most expensive 100 Google Adwords keywords in the US

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No? £30? Surely not! The grand reveal was that I was horribly wrong, and that some advertisers were paying “about £70 a click” for the term ‘mesothelioma’, which is a type of cancer associated with exposure to asbestos. It was immediately apparent that legal firms would spend that kind of money because they were hunting for big ticket compensation lawsuits. Roll forward to the present day and I wondered how things had changed, as Google’s revenues have grown to more than $67bn globally and keyword inflation is a big deal in a lot of sectors. The good folks at SEMrush provided me with a huge list of the most expensive … [Read more...] about The top 100 most expensive keywords in the UK: new research

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow: Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter

I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below. These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy. I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are: Acquisition Activation Retention Referral Revenue Most of the growth hacks listed here are in the “Acquisition” stage. Almost ALL websites see a dip in traffic … [Read more...] about An Epic List of 100 Growth Hacks for Startups

With not provided reaching close to 90% of all your organic search query data; how do you know if SEO is working for you? Yes, looking at page level data is one way around it, however having more depth of information about which keywords actually drive traffic can only help – and the best thing is, it’s completely free and easy to set up. We have found a way to increase the number of keywords in Google Webmaster Tools by around +100% (or more!), and here is how you can do the same for your site. Setting up your site within Google Webmaster by adding folders that exist on your website helps extract anywhere between 50-200% more search query data. Maile Ohye mentioned this during her panel discussion on Advanced Technical SEO Issues at at SMX Advanced in Seattle earlier this year. So how does this work? It’s fairly simple. Lets assume your website has the following structure: Home Page: www.mywebsite.com Category Pages: … [Read more...] about How to Increase Your SEO Search Query Data by +100%