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With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its official 30-second Super Bowl spot on January 12. The ad, featuring NFL MVP Tom Brady, showcases Intel’s 360-degree replay technology — the same technology Fox will be using when it airs the game. Since Intel released its ad, a number of other brands have launched either teaser ads or dropped their Official Super Bowl spots. To keep track of this year’s Super Bowl brands — from the advertisers releasing teaser ads to official spots and campaign details — we’ve built the following list, adding Super Bowl LI ad news as it becomes available. Be sure to check back often, as more brands continue to launch Super Bowl spots the closer we get to game day. … [Read more...] about Here are the brands gearing up for game day

After a slow start to this year’s Super Bowl ad season, more brands are releasing either teaser ads or sharing their official Super Bowl LI spot in anticipation of the big game. Last week, Intel released its official 30-second Super Bowl ad, “Everyday Brady,” starring NFL MVP Tom Brady. Kia released two teaser ads last Thursday and posted a third teaser ad today — all starring actress Melissa McCarthy. Wix also launched its campaign last week with a teaser ad starring actors Jason Statham and Gal Gadot. Now, Hyundai, Turbo Tax, Lexus, Avocados from Mexico and Mr. Clean have joined the lineup of brands releasing either teaser ads or their official game-day spots. Here’s a quick rundown of what each of the advertisers are bringing to the game, along with the ads they dropped. Hyundai Hyundai has recruited actor and director Peter Berg to shoot a 90-second video, which the brand is billing as a “documentary in real time” that will air during the … [Read more...] about Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean

It happened yesterday during the NFL playoff game between Tebow’s Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow’s legend has grown this season thanks to his leading the team on several miraculous late-game comebacks, coupled with the quarterback’s penchant to kneel down and openly pray on the sidelines during games. (A practice that’s now called Tebowing, which has also been officially recognized as a word in some quarters.) Anyhoo, when Tebow threw an 80-yard touchdown pass on the first play of overtime yesterday to beat the Steelers, Twitter erupted at a rate of 9,420 tweets-per-second (TPS), which the company announced today was a new record for sports events: Last night @TimTebow lead the @Denver_Broncos to an overtime playoff win and a new sports Tweets per second record: 9420 — Twitter (@twitter) January 9, 2012   That shattered the previous sports record, which was 7,196 TPS at the end of the FIFA Women’s … [Read more...] about Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy Among the many miraculous things Tim Tebow has done, we can now add this: a record for the most sports-related tweets per second. It happened yesterday during the NFL playoff game between Tebow’s Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow’s legend has grown this season thanks to his leading the team on […] Were The Mayans Talking About The End Of Social Media? January is traditionally the time when bloggers and commentators like to predict what’s going to happen over the coming months; I’ve even been known to have a go myself. But as I was trying to pull together my predictions for 2012, I couldn’t help but wonder whether I was wasting my time … [Read more...] about Marketing Day: January 9, 2012

share tweet share pin it e-mail share Well sports fans, it’s time for another season on the grid-iron. When the hardened fans and bandwagon jumpers alike don their colors for battle. While the ultimate prize won’t be snatched up for many months, we thought it would be a fun exercise to see who’d triumph in the more important venue; Search Visibility. Over the next few days we’ll be publishing the road to the championship based on how prevalent the teams websites are in the world of search and social (more and more part of the SERP display landscape). Who will come out on top? Who’s got the kick-ass search marketing team? Who’s the most social? We shall see. The Metrics For starters, don’t get all worked up. This is not meant to be some kind of meaningful study. We’re just having some fun with data. Ok? Here’s what I used; SEO Visibility – the Searchmetrics scoring system that looks at over-all … [Read more...] about The Road to the Search Visibility Super Bowl –