I would consider using Google Analytics if you have a thick website that would be exceptionally hard to replicate (like a SearchEngineLand or a TechCrunch) and/or if your main mode of monetization is AdSense and you want to tie together your AdSense and Analytics accounts to see what pages are monetizing best. That choice might be a bit more costly for sites that have easy-to-replicate or sites in small niche markets, like B2B. If you have a smaller or thin site and are afraid of sending all your user data to Google then I would consider installing Mint or GetClicky. … [Read more...] about Recovering From The Blue Screen Of Death As An SEO
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You also want to take a look at the site and make an assessment based on value. Is it obvious that the site is an expired domain that was purchased for the sole purpose of linking? Is there any social engagement? Does the site have a free, basic template, or is it obvious that the site is owned by someone how is devoted to producing content and maintaining it? These elements can help you make a decision. If the site is low quality and looks like it might have potential to suffer from a future penalty, mark it as suspicious or toxic. … [Read more...] about How to Protect your Site and Recover from a Google Penguin Penalty
Execution is key once the audit is done. Panda rolls out monthly, so companies have a chance of recovery once per month (typically). So, making the right changes as quickly as possible is the key to recovery. Unfortunately, many companies need to wait months to see recovery, so getting the site in order is critically important. I wrote a case study where a company did everything right with fixing its site and waited 6 months to recover. That was extreme in my opinion, but that shows how hard it can be to recover. … [Read more...] about Ask the Experts: What’s Changed After Panda 4.0?
It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high-quantities of low-quality content that sometimes ranked highly in Google’s search results. Although Google didn’t specifically say it was targeting content farms when Panda launched, Matt Cutts, head of Google’s webspam team, told us at the time: “I think people will get the idea of the types of sites we’re talking about.” … [Read more...] about Losers Still Losing & One Real Recovery
Eric Kuan from Google said that “Google may not process them (disavowed links) if they don’t see you making a serious manual attempt at removing those links.” If you’ve spammed the website yourself, that makes sense. However, if you’re the victim of a negative SEO attack, it’s kind of unfair, don’t you think? … [Read more...] about When Not to Use the Google Disavow Tool?