We believe that SEO and blogging will not change too much in 2018. We expect to see a continuation of Google’s prioritizing mobile search results. SEO and blogging 2018 should be geared more towards mobile consumption. So, what are the hottest SEO and blogging 2018 trends? Let’s take a look. Accelerated Mobile Pages – More individuals connect with the internet with mobile devises than by any other method. Search engines now take that fact into consideration when ranking websites. Google resolves accelerated mobile pages, or AMPs, around the mobile user experience. It’s a framework that’s designed to facilitate the web load faster on your mobile device. AMP is considered as a ranking factor and has a large impact on organic web visibility. It depends largely on the HTML files which load faster than other web pages. Faster loading pages assure customer retention and boosts traffic significantly. Quality Content – SEO and blogging 2018 will not … [Read more...] about What’s In 2018 For SEO and Blogging?
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In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts. In fact, Amazon, one of the largest online retailers, concluded that even a one-second lag in page load speed accounted for a $1.6B decrease in annual revenue. Accelerated mobile pages (AMPs) are quickly becoming the standard for how a fast-loading page should be built. Using a pre-render, AMPs are able to load 15-80 percent faster than standard mobile pages without compromising functionality. While the ease of AMP implementation will vary depending on your CMS (content management system), WordPress can be a good test environment for previewing what your AMP page might look like. Follow this quick … [Read more...] about Setting up and testing AMP for WordPress: A quick 7-step guide
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s sister site, ClickZ, that brands who have built chatbots using Facebook’s Messenger Platform will have access to a variety of metrics without needing to add additional code. These will include messages sent, messages received, user blocks and unblocks. LinkedIn Sponsored InMail goes self-serve LinkedIn Sponsored InMail, which allows marketers to send promotional messages to the InMail inboxes of LinkedIn users, has been opened … [Read more...] about Five most important search marketing news stories of the week
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?