Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. Looking back at the first release of the algorithm in April 2012, the focus was primarily around webspam. Since then, there have been only iterations; with the bases being more like “data refreshes” as seen in the most recent update in October 2012. Now with Google Penguin update 2.0, the update is specific to the search algorithm of Google – and this time the impact will only affect around 2.3% of English queries, a decrease in comparison to the first generation of webspam (3.1%). … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Amongst the winning domains, there are clear gains for encyclopedias and dictionaries. Google increased the presence of these domains in its SERPs in 2017, so that 9% of the winning domains belong to this industry. Large increases in SEO Visibility were experienced by domains like dictionary.com, britannica.com and thesaurus.com. When we look at the losers, we see that many of them come from the category search/portal – domains like msn.com. Another group that is well-represented amongst the losers is music/lyrics – e.g. azlyrics.com or metrolyrics.com. Several social media websites are also found in the loser list. In fact, the top 3 losers were all social media websites: reddit.com, tumblr.com and pinterest.com. Analysis: 2017 Search Trends Google Updates, mobile-first index, content quality and ads. Here is a quick summary of the most important search trends of 2017, and an analysis of their impact on SEO Visibility. … [Read more...] about The Story of 2017: Google Winners & Losers
Remarketing Lists for Search Ads (RLSA) is a very useful Audience Prioritisation Tool. This lets you customise your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re on Google and search partner sites. Find out more about making the most of RLSA here. Targeting settings on your Display Network, unlike RLSA, triggers an ad only when someone who’s on your audience list searches for one of the keywords in your campaign. You need a big audience here, so your segmentation can’t be too granular, since no other traffic is being lured by a campaign using this setting. 6. Last but not least, is social advertising! … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
New Zealand Will Have to Wait We’re just as excited as you are, but unfortunately for us Kiwis, Google Express is for the moment only available across the continental United States. It’s meant to combat a similar online shopping experience by Amazon. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: … [Read more...] about This Week in Search: 5 Moves by Google!