Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google My Business released a new agency dashboard that lets business agencies register accounts for an unlimited number of locations, Google introduced a new ad type for people watching YouTube on TVs, Facebook introduced an Analytics app for iOS and Android, and Microsoft announced a new AI-powered marketing product: ‘Microsoft Audience Network’. Google My Business Releases New Agency Dashboard Google My Business is now letting agencies register multiple accounts with the newly-improved agency dashboard launch. The new agency dashboard allows registered agencies to manage an unlimited number of locations, with non-agency accounts still limited to 100 locations. Within this new feature, businesses can create user groups that can manage internal teams and control access to locations. GMB also improved their search functionality to allow more efficient … [Read more...] about This Week in Search: Google My Business Lets Agencies Register Accounts, and More!
Safe search google
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week is all about the Big G: Google plans on making audio content searchable, confirmed a core algorithm update, released new policies regarding autocomplete predictions, and is facing a canonical negative SEO issue. Google Plans to Search Audio Content In a recent interview, Zack Reneau-Wedeen from Google’s Podcasts team expressed that Google wants to make audio content searchable. “Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing each day, there’s no good reason why audio isn’t a first-class citizen in the same way.” To do this, Google is planning on incorporating podcast metadata into search results. This means that individual podcast episodes have the potential to come up in search results if topics or creators are searched for — … [Read more...] about This Week in Search: Google Plans on Searching Audio Content, and More!
Did you know Google's SafeSearch filter is not set at a site level but rather a URL by URL basis? Google' John Mueller said so at the 39:30 mark into a video when he explained why a domain that was adult in nature is taking so long to be reclassified as not being adult.John said for the SafeSearch filter "the reprocessing once it starts is done on a per URL basis." "You'll probably see some pages kind of be visible, I don't know in the near future, I'm guessing like week or so would probably be a reasonable time and the rest of the pages would kind of bubble up after that," he added.In short, when you buy a domain that was adult oriented and Google labeled it as SafeSearch, it can take some time for Google to remove that classification.Here is the video embed at the start time:Here is the transcript:Question:So we had a reclassification request go through to the Google support team. And we got an email that said that we are our website justlegal.com was showing up under safe search … [Read more...] about Google Safe Search Filter On URL Level
A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google had apparently penalized Interflora for running advertorials — and also reduced the PageRank values of many UK newspapers that carried these — Google finally blogged a general warning against such practices. From its post: Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations But as Aaron Wall at SEO Book covers today, examples of Google running advertorials could put … [Read more...] about Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?
In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread. Matt Cutts and Google Maps were out of the gate early yesterday, with Cutts announcing his very own AutoSEO tool and Google Maps turning itself into one big Pac-Man video game. Here are some search-related April Fools’ gags we have found so far: Google Japan’s Panda Search Bear No country is safe from Google’s April Fools’ jokes. This video from Google Japan’s blog features the company’s vice president of engineering Chris Yerga announcing Google Panda, a stuffed toy Panda bear that answers your search questions. “Google Panda is so simple to use, that even people who don’t normally use devices won’t be able to stay away,” says Yerga. Backwards Google Google used its own Google+ page to roll out a backward Google search homepage. “We’re always thinking about what’s ahead, … [Read more...] about From Super Smart Google Panda To Backwards Google
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within different localities or a normal consumer who wants to see results localized to your next travel destination, the removal of this search tool significantly limits the ability to see the SERP world beyond your own city or country. Today’s post will provide ways to show localized search results despite Google’s removal of the search tool. What Does Google Say? As Google told Search Engine Land, the company maintains that the location search filter “was getting very little usage,” so they removed it. Could it be they removed the search tool but retained the ability via an … [Read more...] about How To Localize Google Search Results
If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain on your romantic situation (especially at the beginning of the year when expectations are particularly high). With Valentine’s Day just around the corner, you’re probably stuck between making sure your campaigns are running effectively and putting a little pizazz back in your romantic life. But what if there was a way you could do both? A way to put your hard-won PPC skills towards more amorous goals? What if you could get your love life back on track without leaving the comfort of the AdWords campaign manager? Marketing Yourself The secret to romance is great marketing. As a marketer, you’re hoping that you can make your company’s offering attractive enough to win the attention and approval of your target audience. The same idea applies to romance. You can’t stop after you get the clicks (er, attention of your … [Read more...] about How To Use Google AdWords To Improve Your Love Life
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. While some believe that .COM domains are the only safe option, Google has insisted that generic top-level domains aren’t at any disadvantage in their search rankings’ algorithm. Rather than accept either of these statements at face value, we wanted to know, what does the data say? That’s why we commissioned Globe Runner, a Dallas-based SEO firm, to investigate the effect of moving from a .COM to a new TLD. The subject of this study was Jacksonville.ATTORNEY, a domain registered by Eric Block, a personal injury attorney in Jacksonville, FL. Eric’s migration from EricBlockLaw.com in March of 2015 was a great opportunity to observe domain metrics before and after the switch. What Globe Runner discovered is that moving to a new TLD very likely contributed to Eric’s site appearing at the top of many search results. … [Read more...] about Can moving to a new TLD boost search rankings?
Editor note: Want to help us learn more about the trends for next year? Answer our 10-minute 2017 digital marketing survey and win a $100 Amazon gift card! As we near the end of another year, we begin to set our sights on the year ahead. The search marketing industry continues to evolve rapidly, and there will be no shortage of updates and alterations in 2017. In today’s digital era, you should already be invested in a search marketing campaign. With Google’s heavy reliance on relevance in search, you need to be aware of the latest trends in marketing to ensure you stand out in all aspects of search. Google and other search engines are further understanding search intent, delivering new opportunities for your business to rise to the top of results. For SEO and paid SEM campaigns, take advantage of all search marketing avenues to get your brand in front of as many eyes as possible. Like this year, 2017 will see numerous expansions, including new challenges for marketers and … [Read more...] about Search Marketing: What To Expect in 2017
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks