The research also found that many marketers believe that vendors were not as transparent as they could be, despite educational efforts by vendors purporting to shed some light on the chaotic world of marketing technology. Over a third (35%) ‘somewhat’ disagreed that vendors were open about the pros and cons of the marketing cloud, and a further 5% ‘strongly’ disagreed. … [Read more...] about What exactly is a marketing cloud, and do you need one?
Salesforce 8 clouds
Understanding the Collision of Adtech and Martech. Rebecca Muir, head of research and analytics at ExchangeWire, will moderate an all-star panel on the impact of marketing technology and advertising technology coming together. Participants will include Zuzanna Gierlinska, director of data management platforms at Oracle, Caspar Schilickum, CEO of Xaxis EMEA, Steve Webb, region director of Atlas EMEA for Facebook, and Rakesh Patel, commercial director of digital at Auto Trader UK. The panel will discuss: … [Read more...] about Don’t Miss Adobe, Oracle, Marketo & Salesforce On the MarTech Main Stage
The final quote in Miguel Helft’s NY Times article on the deepening alliance between Google and CRM software provider Salesforce.com says it all, “The enemy of my enemy is my friend, so that makes Google my best friend.” It’s attributed to Marc Benioff, CEO of Salesforce.com. Basically, in a deal announced this morning, Salesforce is integrating Google Apps into its platform so that enterprise users can access the latter directly. … [Read more...] about Google And Salesforce.com Integrate Apps To Penetrate Enterprise, Duel Microsoft
First announced last fall, the Einstein AI layer has been in use by select Salesforce customers like Air France, US Bank and others. Today’s announcement opens it to millions of Salesforce customers across the company’s various “Cloud” platforms. Here’s how the company explains what Einstein can do in today’s news release: … [Read more...] about Salesforce opens its Einstein AI layer to all customers
Key among them: for the first time, Salesforce will have on-board predictive lead scoring in a new Einstein Lead Scoring that automatically shows leads and related info about why they are likely to convert. Previously, the platform generated predictive scoring of customers and leads via integrated partners from its AppExhange. … [Read more...] about Salesforce’s Einstein adds velocity to its Sales Cloud