A few years ago we wrote a UTMZ Cookie emulator recipe that we’re releasing to the public today. The script it contains will do its best to faithfully recreate the __utmz cookie of old, and will inherit values from any existing __utmz cookie and apply the same rules that ga.js would to values therein. … [Read more...] about Reusing Google Analytics Campaign Information with Google Tag Manager
Salesforce google analytics
The Future of GA360 and Salesforce Marketing Cloud This is just one piece of a closer integration announced by Google and Salesforce last year. We can’t wait for future integration items that are planned, like using our Analytics 360 audiences in Marketing Cloud with direct marketing channels, similar to how we share audiences with Google AdWords, DoubleClick Campaign Manager, or Google Optimize. We’ll also be able to pass data back to Google Analytics from Marketing Cloud, like customer interactions that can be used to create audience lists. … [Read more...] about Google Analytics 360 and Salesforce Marketing Cloud Integration
David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing. … [Read more...] about Are you leveraging these underutilized Google Analytics features?
But there are many cases where we can apply a unique value to an event. One case might be lead value. You know all that extensive research you’ve done on cost per acquisition and value per lead? This is a great place to capture that detail and enrich your reporting. Destination Goals allow us to put in a single, arbitrary Goal Value. Event Goals, however, allow us to change this value before we send it to Google Analytics – perhaps based on behavior from the user or the type of event. … [Read more...] about Using Events as Goals in Google Analytics
At LunaMetrics, we know a few things about working better, together, as we’ve bolstered our services and team since being acquired by HS2 Solutions in 2017. We’ve always prided ourselves in our ability to help our clients realize the benefits of combined services. We have an incredible Digital Marketing Strategy (DMS) practice, a team of DoubleClick certified professionals that already spends its day at the intersection of media and analytics. We partner with our clients to craft advertising strategies and deploy campaigns in DoubleClick and other platforms. … [Read more...] about New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite