On Monday afternoon, we’ll dive deeper into agile and lean practices with a roundtable discussion on Agile Marketing: How to Really Make It Thrive. I’m psyched to have Jascha Kaykas-Wolff, the CMO of Mozilla, as well as Barre Hardy of CMG Partners and David Lesué of Workfront join me for an in-depth discussion of the most effective and innovative agile techniques they’ve seen succeed in the real world — and how to overcome the myriad challenges teams face when adopting an agile cadence. … [Read more...] about Best. MarTech. Ever. This March In San Francisco.
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A “qualified entry” must be well-written and on-topic within the realm of marketing, technology and management — which is still a vast subject area but luckily excludes political op-ed polemics. It must teach the reader something meaningful. And, most importantly, it must not be a thinly-veiled (or outright naked) sales pitch for a particular vendor’s product or service. Our editorial staff reserves the right to determine whether an article qualifies. … [Read more...] about Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
This is where the real power of this new service lies for users looking to get multiple quotes. From here, you can view a slew of profiles to learn more about each service provider listed. Then you can narrow down your choices to up to three providers to request a follow-up after entering your contact info and details about the job you’re looking to have done. … [Read more...] about Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
EXECUTIVE: Executive-level discussions on marketing technology management, strategy, and investment. Candid discussions with leading CMOs and VCs. EXPERIENCE: Harnessing marketing technology to create remarkable customer experiences. Leading analysts, consultants, and brand practitioners address personalization, frameworks for technology-powered customer experiences, the interplay of psychology and technology, and more. ADTECH & SOCIAL: Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing, and social media marketing — and how they work together into a broader marketing technology ecosystem. DIGITAL TRANSFORMATION: Case studies from leading brands and the martech providers spearheading change in a digital world. A balanced mix of B2B and B2C examples, cross-pollinating ideas between them. DATA & ANALYTICS: Data is the fuel of the martech engine, and analytics offer insights to steer … [Read more...] about 179 reasons to attend MarTech San Francisco
Marketing always has been and always will be about differentiation. Even with 57 Stackies submissions this year, no two marketing stacks were the same - reinforcing the fact that there is no one-size-fits-all solution. The explosion of martech solutions is fantastic news for marketers seeking to differentiate. But the vast choice can be confusing. … [Read more...] about 3 key takeaways from MarTech San Francisco 2017