Looking for the best airfares on Expedia or Orbitz? You won’t find them from American Airlines. Meanwhile, Delta fares are gone from other online travel search engines like CheapOAir.com and Vegas.com. A brewing battle between airlines and fare comparison services is to blame. Last week, the ongoing saga between the airlines and popular OTA sites and GDS platforms (Orbitz, Sabre) reached a tipping point, when American Airlines pulled its fares from Orbitz.com, refusing to pay the fees demanded by the travel search giant for listing its fares. Where Airfares Have Gone & Why Travel search engines – also called online travel agencies or OTAs, which allow you to book flights through them – have long not had fares from some airlines such as Southwest or JetBlue which have preferred to sell direct to consumers. Travel meta-search engines search against published airfares and send you to book directly with the airline. Over the past few weeks, both Delta and American … [Read more...] about Why Airlines On Travel Search Engines Are Going Missing
Schedule b search engine
The Day In Search, March 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores or local movie schedules, Google probably has a “one box” for you. As Engadget noticed today, Google has added a one box even when it only has a “best guess” at the […] Google’s Schmidt Close To Getting Commerce Secretary Nomination: Report Business Insider is reporting, based on unnamed sources, that Google CEO Eric Schmidt is on track to be nominated for the post of Commerce Secretary by President Obama: Mr. Schmidt picked up an important vote of confidence earlier this week when former Reagan Administration Commerce Department counsel Clyde Prestowitz essentially endorsed Schmidt for the job. […] SEO Held Liable, Fined In … [Read more...] about The Day In Search, March 18, 2011
5 Holiday Shopping Tips For Search Marketers
The holiday shopping season is my favorite time of year. Snow on the ground, laughter in the air, carnage in my bank account…whenever holiday time rolls around, I still get that same giddy excitement I did as a boy. However, once upon a time, early in my search marketing career, that the thought of the holiday season filled me with dread. Midnight copy changes, last minute inventory issues, missed opportunities and those holiday-focused keywords that never quite perform. As an SEM, holiday can be as nerve-shredding as it can be jolly. So what can we as retail search marketers do to ensure a pain-free, highly profitable holiday? Luckily for you we’ve been making a list — one that you should definitely check twice. Do that, and you’ll be in a great place to capitalize on this bountiful time of year for retail, while avoiding some of the torment that has ruined the holiday celebrations for many retail search marketers. Without further ado, here’s what should … [Read more...] about 5 Holiday Shopping Tips For Search Marketers
The Key to B-to-B Enterprise SEO Power
Enterprise marketers, particularly in the B2B space, often find content development for SEO a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule. And the marketer, admittedly, is trying to get others to “squeeze in” content, essentially “off the books.” With no reward, why should anyone help with the difficult, thankless work of writing articles? The trick is for the marketer to take advantage of three key tactics: Appealing to the ego Re-purposing Transcription Any enterprise that can harness these three elements can pump out high volumes of quality content. This article will show how enterprises can use White Papers as the basis of their content generation process, leverage these three elements to supercharge this process, and diversify their traffic sources beyond SEO in the process. Very High-Quality White Papers: The Core Of The System The approach presented here … [Read more...] about The Key to B-to-B Enterprise SEO Power
It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search Marketers. PPC Legends. Remember the days when we were using Overture or GoTo’s bid management tool to advertise in search engines? No? I’m dating myself, but what I recall from that time was the analog style of bidding. I’d enter my bid on a keyword (with no match type) and moments later observe some anonymous advertiser outbid my position. I’d up my bid only to be outbid again. It was war. In retrospect, it was ridiculous because we had little insight into which keywords were actually the top performers. There was no such thing as keyword relevancy measured by click-through rate. We’d just import some keywords we thought were relevant (or received from the Overture’s Suggestion Tool), plugged in ad copy, and put our budgets on blast. The execution was simple and primitive compared to the bid platforms of today. Today, we practically romanticize about the art of search marketing. We’re able to match search intent in a real-time auction … [Read more...] about It’s A Trap! Avoid These 4 Pitfalls In Paid Search